Online Gambling - Brazil

  • Brazil
  • Revenue in the Online Gambling market is projected to reach €1.80bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 16.63%, resulting in a projected market volume of €3.33bn by 2028.
  • The Online Casinos market has a projected market volume of €1.01bn in 2024.
  • In global comparison, most revenue will be generated in the United States (€21,060.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to €0.88k in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 2.3m users by 2028.
  • User penetration in the Online Gambling market will be at 0.9% in 2024.

Key regions: United States, Asia, Japan, Germany, South Korea

Comparación de regiones

Analyst Opinion

The Online Gambling market in Brazil has been experiencing significant growth in recent years.

Customer preferences:
Brazilian customers have shown a growing interest in online gambling, as it offers convenience and accessibility. With the proliferation of smartphones and improved internet connectivity, more Brazilians are accessing online gambling platforms from the comfort of their homes. Additionally, the wide variety of games and betting options available online cater to different customer preferences, making it an attractive option for entertainment.

Trends in the market:
One of the key trends in the Brazilian online gambling market is the increasing popularity of sports betting. Brazilians are known for their passion for football, and this translates into a high demand for sports betting. Online gambling platforms have capitalized on this trend by offering a wide range of sports betting options, including popular football leagues and tournaments. This has attracted a large number of customers and contributed to the growth of the market. Another trend in the market is the emergence of online casinos. While sports betting remains the dominant segment, online casinos are gaining traction among Brazilian customers. These platforms offer a variety of casino games, such as slots, poker, and roulette, providing a diverse and engaging gambling experience. The convenience of playing these games online, without the need to visit a physical casino, has made online casinos an appealing option for many Brazilians.

Local special circumstances:
The legalization of online gambling in Brazil has had a significant impact on the market. Previously, online gambling was largely unregulated, leading to a proliferation of illegal gambling sites. However, the Brazilian government recognized the potential tax revenue and consumer protection benefits of legalizing and regulating the industry. As a result, the government passed legislation allowing online gambling operators to obtain licenses and operate legally in the country. This has created a more secure and transparent environment for customers, boosting their confidence in online gambling platforms.

Underlying macroeconomic factors:
Brazil's growing middle class and increasing internet penetration have played a crucial role in the development of the online gambling market. As more Brazilians gain access to the internet and disposable income, they are seeking new forms of entertainment and leisure activities. Online gambling provides an attractive option for entertainment, offering the possibility of winning money while enjoying various games and betting options. The growing middle class and increasing internet penetration have therefore created a favorable market environment for the growth of online gambling in Brazil. In conclusion, the Online Gambling market in Brazil is experiencing significant growth due to customer preferences for convenience and accessibility, the emergence of sports betting and online casinos, the legalization and regulation of the industry, and underlying macroeconomic factors such as the growing middle class and increasing internet penetration. These factors have contributed to the development of a thriving online gambling market in Brazil.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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