The online lottery market refers to the market of the online gambling industry that offers customers the opportunity to purchase tickets for various lotteries, including national and international lotteries, over the internet. Online lottery platforms allow customers to choose their numbers, purchase tickets, and check the results of lottery draws online.
Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU) and, user penetration rate. User and revenue figures represent B2C services.
Online lottery ticket sales for national and international lotteries such as Powerball, Mega Millions, and EuroMillions
Instant win games or scratch cards that can be played online
Online keno games, which are similar to lottery games.
Offline lottery ticket sales, such as those sold at physical stores or kiosks
Private or unlicensed lottery games
Betting on lottery outcomes rather than purchasing actual tickets
The Online Lottery market in Brazil has been experiencing significant growth in recent years.
Customer preferences: One of the main reasons for the growth of the Online Lottery market in Brazil is the increasing popularity of online gambling in the country. Brazilians have shown a strong interest in lottery games, and the convenience and accessibility of online platforms have made it easier for them to participate. Additionally, the younger generation in Brazil is more tech-savvy and comfortable with online transactions, which has further contributed to the growth of the Online Lottery market.
Trends in the market: One of the key trends in the Online Lottery market in Brazil is the increasing number of online lottery platforms and mobile applications. This trend has made it easier for customers to participate in lottery games from the comfort of their own homes or on the go. The availability of a wide range of lottery games and attractive prizes has also contributed to the growth of the market. Furthermore, the use of advanced technology, such as artificial intelligence and data analytics, has enhanced the user experience and increased customer engagement.
Local special circumstances: Brazil has a long history of lottery games, with traditional lotteries being popular among the population. The legalization and regulation of online lottery platforms have provided a legal framework for operators to offer their services in the country. This has created a sense of trust and security among customers, which has further fueled the growth of the Online Lottery market. Additionally, the large population of Brazil and the growing middle class have created a significant customer base for online lottery operators.
Underlying macroeconomic factors: The economic growth and stability in Brazil have also played a role in the development of the Online Lottery market. As the economy has improved, more people have disposable income to spend on leisure activities, including online gambling. The increasing internet penetration and smartphone usage in the country have also made it easier for people to access online lottery platforms. Furthermore, the government's efforts to promote digitalization and e-commerce have created a favorable environment for the growth of the Online Lottery market. In conclusion, the Online Lottery market in Brazil is experiencing significant growth due to customer preferences for online gambling, the increasing number of online platforms and mobile applications, local special circumstances such as the legalization and regulation of online lottery, and underlying macroeconomic factors such as economic growth and digitalization efforts. This trend is expected to continue in the future as more Brazilians embrace online lottery games.
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.