Digital Health - Brazil

Brazil

The Digital Health market in Brazil is expected to achieve a revenue of €3.16bn by 2024.
This projection indicates an annual growth rate (CAGR 2024-2028) of 8.26%, resulting in a market volume of €4.34bn by 2028.
The average revenue per user (ARPU) is anticipated to reach €46.61.
In comparison to other countries, in China is projected to generate the highest revenue in the Digital Health market, amounting to €48,520.00m in 2024.
Among the various market segments, Digital Treatment & Care is set to emerge as the largest market in Brazil, with a total revenue value of €1.39bn in 2024.
Brazil's digital health market is rapidly expanding, with a strong focus on telemedicine and remote patient monitoring.

Key regions: United States, China, Japan, Asia, Europe

Mercado

Región

Comparación de regiones

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Analyst Opinion

The Digital Health market in Brazil is experiencing significant growth and transformation, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Customers in Brazil are increasingly seeking convenient and accessible healthcare solutions, leading to a rise in demand for digital fitness and well-being platforms, online doctor consultation services, and digital treatment and care options. The convenience of accessing healthcare services from the comfort of their homes is particularly appealing to tech-savvy Brazilians.

Trends in the market: In Brazil, the Digital Health market is witnessing a surge in the adoption of wearable devices and fitness apps to monitor health metrics and track fitness goals. Online doctor consultation services are becoming more popular, especially in rural areas where access to healthcare facilities may be limited. Additionally, digital treatment and care platforms are gaining traction as they offer personalized healthcare solutions and remote monitoring capabilities.

Local special circumstances: Brazil's vast geographical size and regional disparities in healthcare access are driving the adoption of digital health solutions across the country. The Brazilian government has also been supportive of initiatives to promote telemedicine and digital healthcare services, further fueling the growth of the market. Moreover, the increasing smartphone penetration rate in Brazil is facilitating the widespread use of digital health tools among the population.

Underlying macroeconomic factors: The growing middle-class population in Brazil, coupled with rising healthcare expenditures, is contributing to the expansion of the Digital Health market. Additionally, the COVID-19 pandemic has accelerated the digital transformation of the healthcare sector in Brazil, leading to a greater acceptance of telehealth solutions among both patients and healthcare providers. As the market continues to evolve, partnerships between technology companies and healthcare providers are likely to drive innovation and enhance the quality of digital health services in Brazil.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.