Digital Health - Japan

  • Japan
  • The Digital Health market in Japan is predicted to achieve a revenue of €5.70bn in 2024.
  • This will be followed by an annual growth rate of 7.53% (CAGR 2024-2028), resulting in a projected market volume of €7.62bn by 2028.
  • The average revenue per user (ARPU) is expected to reach €74.66.
  • In comparison to other countries, in China is anticipated to generate the highest revenue, reaching €49,220.00m in 2024.
  • The Digital Treatment & Care segment is expected to dominate the market, with a total revenue value of €3.09bn in 2024.
  • Japan's digital health market is thriving, with a strong focus on telehealth and wearables to improve healthcare accessibility and monitor patients remotely.

Key regions: United States, China, Japan, Asia, Europe

Comparación de regiones

Analyst Opinion

The Digital Health market in Japan is experiencing significant growth and evolution, driven by various factors shaping the industry landscape.

Customer preferences:
Customers in Japan are increasingly seeking convenient and efficient healthcare solutions, leading to a rise in demand for digital health services. With a tech-savvy population that values innovation and convenience, there is a growing preference for online doctor consultations, digital fitness and well-being platforms, and digital treatment and care services.

Trends in the market:
In Japan, there is a noticeable trend towards preventive healthcare, with more individuals turning to digital fitness and well-being apps to proactively manage their health. Online doctor consultations are also gaining popularity, particularly in rural areas where access to healthcare facilities may be limited. Moreover, digital treatment and care services are seeing advancements in remote monitoring technologies, personalized treatment plans, and telemedicine solutions.

Local special circumstances:
Japan's aging population and high life expectancy rate are driving the demand for digital health solutions that cater to the healthcare needs of elderly individuals. As the country faces healthcare challenges associated with an aging demographic, digital health technologies offer opportunities to improve access to care, enhance monitoring of chronic conditions, and promote overall well-being among the elderly population.

Underlying macroeconomic factors:
The Japanese government's initiatives to promote digitalization in healthcare, coupled with favorable regulatory policies, are creating a conducive environment for the growth of the digital health market. Additionally, the increasing adoption of digital technologies in various industries and the rising healthcare expenditure in Japan are further fueling the expansion of digital health services in the country.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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