Market Insights Digital

Smart Home - Japan

  • Japan
  • The Smart Home market in Japan is expected to experience significant growth in the coming years.
  • According to projections, the revenue in this market is estimated to reach €8.7bn by 2024.
  • Furthermore, it is anticipated that the revenue will continue to grow at a compound annual growth rate (CAGR 2024-2028) of 13.56%, resulting in a market volume of €14.4bn by 2028.
  • In line with this growth, the number of active households in the Smart Home market is expected to increase to [users_currentlayer_yearend] by 2028.
  • This signifies a significant adoption of Smart Home market technology among households in Japan.
  • The household penetration rate is projected to rise from 39.6% in 2024 to 83.2% by 2028, indicating a substantial increase in the number of households utilizing Smart Home market devices.
  • In terms of revenue per installed Smart Home market, the current average is expected to be approximately €387.80.
  • This metric provides insights into the average revenue generated by each Smart Home market installation in Japan.
  • When compared to other countries, United States stands out as the leader in revenue generation within the Smart Home market.
  • In 2024, United States is projected to generate €35,610.0m in revenue.
  • This highlights the dominance of the United States in this market segment.
  • Japan is leading the way in smart home technology adoption, with a strong focus on energy efficiency and elderly care.

Key regions: United States, United Kingdom, Germany, Europe, Norway

 
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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Visión general

  • Revenue
  • Smart Homes
  • Demographics
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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