Smart Home - Brazil

Brazil

The Smart Home market in Brazil is predicted to generate a revenue of €1,687.0m by 2024.
It is expected to experience a steady annual growth rate of 19.7% (CAGR 2024-2028), resulting in a market volume of €2,664.0m by 2028.
Furthermore, the number of active households in the Smart Home market is projected to reach €1,687.0m by 2028.
Household penetration, which stands at 11.0% in 2024, is anticipated to increase to 19.7% by 2028.
Currently, the average revenue per installed Smart Home market is estimated to be €210.80.
In comparison to other countries, United States generates the highest revenue in the Smart Home market, with €35,470.0m in 2024.
"The demand for smart home technology in Brazil is rapidly increasing, driven by the country's growing middle class and desire for convenience and energy efficiency."

Key regions: United States, United Kingdom, Germany, Europe, Norway

Mercado

Región

Comparación de regiones

Moneda

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.