The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.
The Digital Treatment & Care market is divided into four markets:
Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.
Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.
Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.
Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.
The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.
The Digital Treatment & Care market is experiencing significant growth due to the increasing adoption of digital technologies in the healthcare industry.
Customers are increasingly seeking convenience and accessibility in healthcare services. They prefer digital solutions that allow them to monitor their health conditions remotely, access medical advice online, and conveniently purchase medications. The use of connected biometric sensors, digital therapeutics, online pharmacy services, and fertility and medication tracking apps are on the rise as customers value the convenience and ease of use provided by these digital solutions.
Trends in the market:
One of the key trends in the Digital Treatment & Care market is the integration of connected biometric sensors with digital platforms. These sensors allow individuals to monitor their vital signs and health conditions in real-time, providing valuable data for healthcare professionals. Another trend is the growing popularity of digital therapeutics. These are software-based interventions that aim to prevent, manage, or treat medical conditions. Digital therapeutics can be accessed through smartphones or other digital devices, making them easily accessible to patients. They often provide personalized treatment plans and track patient progress, offering a convenient and cost-effective alternative to traditional therapies. The online pharmacy market is also experiencing significant growth. Customers are increasingly turning to online platforms to purchase medications and healthcare products. Online pharmacies offer a wide range of products, competitive prices, and doorstep delivery, making them an attractive option for customers. The COVID-19 pandemic has further accelerated the growth of online pharmacies as customers seek to minimize physical contact and reduce the risk of exposure to the virus. Fertility and medication tracking apps are gaining popularity among individuals who are trying to conceive or manage their medication schedules. These apps provide features such as ovulation tracking, medication reminders, and personalized recommendations. They offer a convenient way for individuals to monitor their reproductive health or medication adherence, empowering them to take control of their own healthcare.
Local special circumstances:
The development and adoption of digital treatment and care solutions may vary across different countries and regions due to local regulations, infrastructure, and cultural factors. Some countries may have stricter regulations on the use of digital health technologies, which could affect the growth of the market. Additionally, the availability and reliability of internet connectivity and mobile networks can impact the accessibility and usability of digital solutions.
Underlying macroeconomic factors:
The growth of the Digital Treatment & Care market is driven by various macroeconomic factors. These include the increasing healthcare costs, the aging population, and the prevalence of chronic diseases. Digital solutions offer opportunities to reduce healthcare costs, improve patient outcomes, and enhance the efficiency of healthcare delivery. As a result, governments and healthcare providers are increasingly investing in digital technologies to address these challenges and improve the overall quality of care.
The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.
Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.