Digital Treatment & Care - United States

United States

The projected revenue in the Digital Treatment & Care market in the United States is expected to reach €22.16bn by 2024.
The market is anticipated to experience an annual growth rate (CAGR 2024-2028) of 10.26%, resulting in a projected market volume of €32.75bn by 2028.
The user penetration rate is forecasted to be 64.42% in 2024 and is expected to increase to 93.05% by 2028.
The average revenue per user (ARPU) is estimated to be €101.60.
In comparison to other countries, in the United States is projected to generate the highest revenue in the market, amounting to €22.16bn in 2024.
In the United States, the demand for telemedicine services in the Digital Treatment & Care market has skyrocketed due to the COVID-19 pandemic.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

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Comparación de regiones

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Analyst Opinion

The Digital Treatment & Care market in United States is experiencing significant growth and development, driven by various factors influencing consumer behavior and technological advancements in healthcare.

Customer preferences: Consumers in the United States are increasingly turning to digital solutions for their treatment and care needs. The convenience and accessibility offered by digital platforms such as medication checker apps, online pharmacies, and smart health devices are appealing to tech-savvy individuals seeking more control over their healthcare management. The demand for fertility apps and digital therapeutics is also on the rise as people prioritize proactive and personalized approaches to their well-being.

Trends in the market: In the United States, there is a growing trend towards the adoption of smart health devices like smart thermometers, blood glucose meters, and blood pressure monitors. These devices provide users with real-time data and insights into their health status, empowering them to make informed decisions about their overall wellness. Additionally, the increasing popularity of social alarms for elderly care reflects a shift towards leveraging technology for remote monitoring and emergency assistance.

Local special circumstances: The United States has a unique healthcare landscape characterized by a strong emphasis on innovation and technology. With a high level of digital literacy among the population and a robust ecosystem of healthcare startups and tech companies, the country is well-positioned to drive the growth of the Digital Treatment & Care market. Moreover, the regulatory environment in the U. S. is conducive to the development and adoption of digital health solutions, further fueling market expansion.

Underlying macroeconomic factors: The evolving healthcare infrastructure and reimbursement policies in the United States play a significant role in shaping the Digital Treatment & Care market. As the healthcare system transitions towards value-based care and remote patient monitoring, there is a growing need for digital tools that can enhance patient outcomes and reduce healthcare costs. The increasing focus on preventive care and chronic disease management also underscores the importance of digital treatment and care solutions in the U. S. market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.