Health & Wellness Coaching - United States

  • United States
  • In 2024, the projected revenue in the Health & Wellness Coaching market is expected to reach €3.50bn.
  • This market segment is anticipated to experience an annual growth rate (CAGR 2024-2028) of 8.05%, resulting in a projected market volume of €4.77bn by 2028.
  • By 2024, the user penetration is estimated to be 54.52% and is expected to increase to 59.18% by 2028.
  • The average revenue per user (ARPU) is projected to be €23.44.
  • When compared globally, in the United States is projected to generate the highest revenue in the Health & Wellness Coaching market, amounting to €3.50bn in 2024.
  • The United States is experiencing a surge in demand for virtual health coaching services to help individuals achieve their wellness goals.

Key regions: Asia, United States, United Kingdom, Italy, South Korea

Comparación de regiones

Analyst Opinion

The Health & Wellness Coaching market in United States is experiencing a significant growth trajectory with the increasing demand for Fitness apps, Nutrition apps, and Meditation apps.

Customer preferences:
Consumers in the United States are increasingly prioritizing their health and well-being, leading to a growing interest in Health & Wellness Coaching services. Fitness apps are popular among individuals looking for convenient ways to stay active and track their progress. On the other hand, Nutrition apps cater to those seeking guidance on healthy eating habits and personalized meal plans. Meditation apps have also gained traction as people recognize the importance of mental health and stress management.

Trends in the market:
In the United States, one of the key trends in the Health & Wellness Coaching market is the integration of advanced technologies such as artificial intelligence and data analytics. Fitness apps are incorporating AI algorithms to provide personalized workout routines, while Nutrition apps are utilizing data analytics to offer insights into dietary patterns. Additionally, Meditation apps are introducing features like mood tracking and sleep analysis to enhance the user experience.

Local special circumstances:
The United States has a well-established fitness and wellness industry, with a strong culture of health consciousness. This environment fosters innovation in Health & Wellness Coaching services, leading to the development of cutting-edge apps and platforms. Moreover, the diverse population in the U. S. allows for customization and localization of coaching programs to cater to specific needs and preferences.

Underlying macroeconomic factors:
The robust economy in the United States plays a significant role in the growth of the Health & Wellness Coaching market. With disposable incomes on the rise, consumers are more willing to invest in health and wellness products and services. Additionally, the increasing awareness about the importance of preventive healthcare is driving the demand for digital coaching solutions. The competitive landscape and technological advancements further propel the market expansion in the country.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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