App - United States

United States

The projected total revenue in the App market for the United States is set to reach €130.50bn by 2022.
This forecasted estimate takes into account the expected annual growth rate (CAGR 2022-2027) of 10.04%.
As a result, the projected market volume is anticipated to reach €210.40bn by 2027.
Looking specifically at in-app purchase (IAP) revenue in the App market, it is projected to amount to €35.42bn in 2022.
Additionally, paid app revenue is expected to reach €0.67bn in the same year.
Furthermore, advertising revenue in the App market is projected to reach €94.43bn in 2022.
In terms of the number of downloads in the App market, it is projected to reach 14.54bn downloads in 2022.
Currently, the average revenue per download is expected to be €8.98.
When comparing global figures, it is worth noting that in China generates the most revenue in the App market, with a projected amount of €154.60bn in 2022.

Key regions: China, United States, Europe, Germany, Asia

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.