Strategy Games - United States

United States

The Strategy Games market is expected to generate a total revenue of €3.83bn in 2022.
This projection indicates a steady growth rate of 8.51% annually from 2022 to 2027, resulting in a market volume of €5.75bn by 2027.
Breaking down the revenue sources, in-app purchases (IAP) are projected to contribute €2,012.00m in 2022.
Paid app revenue is estimated to reach €35.13m in the same year.
Additionally, advertising revenue is expected to amount to €1,785.00m in 2022.
The number of downloads in the Strategy Games market is projected to reach 0.36bn downloads in 2022.
With this data, the average revenue per download is expected to be €1,785.00m.
When comparing the global market, it becomes evident that in China leads in revenue generation, with an estimated €3.83bn in 2022.
This highlights the significant impact of the United States on the Strategy Games market.

Key regions: United States, Japan, Europe, Asia, India

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.