Strategy Games - Europe

  • Europe
  • The Strategy Games market in Europe is expected to see a significant increase in revenue in the coming years.
  • According to projections, the total revenue is estimated to reach €1.48bn in 2022.
  • This demonstrates the strong potential of the market segment in the region.
  • Furthermore, the Strategy Games market is anticipated to maintain a steady growth rate.
  • With a compound annual growth rate (CAGR) of 8.00% between 2022 and 2027, the market volume is projected to reach €2.28bn by 2027.
  • This indicates a positive outlook for the industry, suggesting a continuous expansion in the European market.
  • In terms of revenue streams, in-app purchases (IAP) are expected to contribute significantly to the Strategy Games market.
  • It is projected that IAP revenue will reach €942.60m in 2022.
  • This highlights the popularity of in-app purchases among European gamers, demonstrating their willingness to invest in additional features and content within strategy games.
  • Additionally, paid app revenue is also expected to play a role in the market's growth.
  • It is estimated that paid app revenue will reach €23.77m in 2022.
  • This indicates that there is still demand for paid strategy games, despite the prevalence of free-to-play models in the industry.
  • Moreover, advertising revenue is projected to make a significant contribution to the Strategy Games market in Europe.
  • It is anticipated that advertising revenue will reach €512.40m in 2022.
  • This suggests that advertisers recognize the value of reaching the engaged audience within strategy games, resulting in substantial revenue from advertisements.
  • When considering the number of downloads, the Strategy Games market is expected to witness a high volume of downloads in Europe.
  • It is projected that the number of downloads will reach 0.70bn downloads in 2022.
  • This indicates the strong interest and engagement of European gamers in the strategy genre.
  • Furthermore, the average revenue per download is expected to amount to €2.12.
  • This metric provides insight into the profitability of each download, indicating the potential revenue that can be generated from a single user.
  • In a global comparison, it is worth noting that in China is the leading market in terms of revenue generation in the Strategy Games market.
  • In 2022, it is projected that in China will generate €5,977.00m in revenue.
  • This highlights the dominance of the US market and suggests potential opportunities for growth and expansion in Europe.
  • Overall, the Strategy Games market in Europe is poised for growth, with projections indicating a positive outlook for the industry.
  • The combination of various revenue streams, high download numbers, and a strong average revenue per download showcases the potential for success in the European market.

Key regions: United States, Japan, Europe, Asia, India

Comparación de regiones

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Visión general

  • Revenue
  • Market Shares
  • Downloads
  • Users
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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