Health & Wellness Coaching - United Kingdom

  • United Kingdom
  • The Health & Wellness Coaching market in the United Kingdom is projected to reach a revenue of €453.20m in 2024.
  • With an expected annual growth rate (CAGR 2024-2028) of 10.72%, the market volume is projected to reach €681.10m by 2028.
  • The user penetration rate is anticipated to be 42.36% in 2024 and is expected to increase to 47.65% by 2028.
  • The average revenue per user (ARPU) is projected to be €17.68.
  • In terms of global comparison, in the United States is forecasted to generate the highest revenue, amounting to €3,500.00m in 2024.
  • In the United Kingdom, health & wellness coaching in the digital health market is gaining traction as individuals are increasingly seeking personalized and convenient ways to improve their overall well-being.

Key regions: Asia, United States, United Kingdom, Italy, South Korea

Comparación de regiones

Analyst Opinion

The Health & Wellness Coaching market in United Kingdom is witnessing a surge in demand for Fitness apps, Nutrition apps, and Meditation apps, reflecting the growing awareness and emphasis on personal health and well-being among consumers in the region.

Customer preferences:
Consumers in the United Kingdom are increasingly turning to Fitness apps to conveniently access workout routines, track their physical activities, and set fitness goals. The popularity of Nutrition apps is driven by the rising interest in healthy eating habits, personalized meal plans, and tracking calorie intake. Additionally, Meditation apps are gaining traction as individuals seek ways to manage stress, improve mental well-being, and achieve mindfulness.

Trends in the market:
In the United Kingdom, the Health & Wellness Coaching market is experiencing a trend towards holistic health approaches, where consumers are looking for integrated solutions that encompass fitness, nutrition, and mental wellness. This has led to the rise of comprehensive health platforms that offer a combination of fitness tracking, meal planning, and meditation guidance in a single app. Moreover, there is a growing demand for virtual coaching services, allowing users to receive personalized guidance and support from health experts remotely.

Local special circumstances:
The United Kingdom's market for Health & Wellness Coaching is influenced by the cultural emphasis on leading a balanced lifestyle, which includes regular exercise, healthy eating, and mental well-being practices. This cultural inclination towards holistic health solutions has propelled the adoption of Fitness, Nutrition, and Meditation apps as tools to support overall well-being. Furthermore, the presence of a tech-savvy population in the UK has contributed to the widespread use of mobile applications for health and wellness purposes.

Underlying macroeconomic factors:
The growing Health & Wellness Coaching market in the United Kingdom is also shaped by macroeconomic factors such as increasing disposable income levels, which enable consumers to invest in health-related products and services. Moreover, the rising healthcare costs and the emphasis on preventive healthcare measures have encouraged individuals to proactively manage their health through digital platforms. Additionally, the shift towards remote work arrangements and the prevalence of digital lifestyles have created a conducive environment for the adoption of Health & Wellness apps in the UK market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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