App - United Kingdom

  • United Kingdom
  • The App market in the United Kingdom is set to achieve a remarkable milestone in 2022 with projected total revenue of €13.73bn.
  • This indicates a positive trend as the market is expected to experience an annual growth rate of 8.99% (CAGR 2022-2027), resulting in a projected market volume of €21.74bn by 2027.
  • Within the App market, in-app purchase (IAP) revenue is anticipated to reach €2.67bn in 2022.
  • Similarly, paid app revenue is projected to reach €0.12bn in the same year.
  • Advertising revenue is also expected to play a significant role, with a projected value of €10.94bn in 2022.
  • Furthermore, the number of downloads in the App market is estimated to reach 2,475.00m downloads in 2022.
  • The average revenue per download is currently expected to amount to €5.55.
  • In a global comparison, it is noteworthy that in China leads the way in terms of revenue generation, projected to reach a staggering €154.60bn in 2022.

Key regions: China, United States, Europe, Germany, Asia

 
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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Visión general

  • Revenue
  • Downloads
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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