eServices - United Kingdom

  • United Kingdom
  • Revenue in the eServices market is projected to reach €27.77bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.40%, resulting in a projected market volume of €34.27bn by 2028.
  • The Online Education market is expected to show a revenue growth of 10.8% in 2025.
  • The Online Gambling market has a projected market volume of €12.78bn in 2024.
  • In global comparison, most revenue will be generated in the United States (€138,500.00m in 2024).
  • The average revenue per user (ARPU) in the Online Education market is projected to amount to €826.10 in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 20.6m users by 2028.
  • User penetration in the Online Gambling market will be at 27.9% in 2024.

Key regions: China, United States, Europe, Germany, Asia

Comparación de regiones

Analyst Opinion

The eServices market in United Kingdom has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in the United Kingdom have shifted towards digital services, leading to a rise in demand for eServices. Consumers are increasingly seeking convenience and efficiency in their daily lives, and eServices provide a solution to meet these needs. The ease of access and ability to complete tasks online has made eServices a preferred choice for many individuals. Additionally, the COVID-19 pandemic has accelerated the adoption of eServices, as people have turned to digital platforms for various activities such as shopping, banking, and entertainment. Trends in the eServices market in the United Kingdom reflect the changing consumer behavior. Online shopping has seen a significant surge, with more people opting to purchase goods and services online. This trend is driven by factors such as the convenience of home delivery, wider product selection, and competitive pricing offered by online retailers. E-commerce platforms have also capitalized on this trend by improving their user interfaces and offering personalized recommendations to enhance the online shopping experience. Another notable trend in the eServices market is the growth of digital banking. Traditional brick-and-mortar banks are facing increasing competition from digital-only banks, which offer a range of services such as online account opening, mobile banking apps, and instant money transfers. These digital banking services have gained popularity due to their convenience, accessibility, and often lower fees compared to traditional banks. Local special circumstances in the United Kingdom have further fueled the growth of the eServices market. The country has a high internet penetration rate, with a large percentage of the population having access to the internet. This widespread connectivity has created a conducive environment for the adoption of eServices. Additionally, the United Kingdom has a well-developed infrastructure and a mature digital ecosystem, which has facilitated the growth of eServices. Underlying macroeconomic factors have also played a role in the development of the eServices market in the United Kingdom. The country has a strong economy and a high disposable income, which has enabled consumers to spend on eServices. Furthermore, the government has been supportive of digital transformation initiatives, providing incentives and regulations to promote the growth of eServices. In conclusion, the eServices market in the United Kingdom is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards digital services, fueled by convenience and efficiency, has driven the demand for eServices. Online shopping and digital banking are among the key trends in the market. The United Kingdom's high internet penetration rate, well-developed infrastructure, and supportive government initiatives have further contributed to the growth of the eServices market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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