eServices - China

  • China
  • Revenue in the eServices market is projected to reach €52.81bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.86%, resulting in a projected market volume of €54.65bn by 2028.
  • The Online Gambling market is expected to show a revenue growth of 8.9% in 2025.
  • The Online Education market has a projected market volume of €41.78bn in 2024.
  • In global comparison, most revenue will be generated in the United States (€138,500.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to €1,061.00 in 2024.
  • In the Online Education market, the number of users is expected to amount to 324.5m users by 2028.
  • User penetration in the Online Education market will be at 21.7% in 2024.

Key regions: China, United States, Europe, Germany, Asia

Comparación de regiones

Analyst Opinion

The eServices market in China has been experiencing significant growth in recent years. This growth can be attributed to several factors, including customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
Chinese consumers have shown a strong preference for eServices due to their convenience and efficiency. With the rapid development of technology and the widespread use of smartphones, more and more people in China are embracing eServices as a way to save time and effort. Whether it is online shopping, food delivery, ride-hailing, or financial services, Chinese consumers are increasingly turning to eServices for their everyday needs.

Trends in the market:
One of the key trends in the eServices market in China is the rise of mobile payment platforms. Mobile payment has become extremely popular in China, with platforms such as Alipay and WeChat Pay dominating the market. This trend has been driven by the convenience and security of mobile payment, as well as the integration of payment services into other eServices platforms. Another trend in the market is the increasing popularity of online-to-offline (O2O) services. O2O services connect online platforms with offline businesses, allowing consumers to easily access a wide range of services such as food delivery, beauty services, and healthcare. This trend has been fueled by the growing demand for convenience and personalized services among Chinese consumers.

Local special circumstances:
China's large population and rapid urbanization have created unique circumstances for the eServices market. The country's vast consumer base provides a huge market for eService providers, while the concentration of population in urban areas makes it easier to reach a large number of potential customers. Additionally, the high internet penetration rate in China has further facilitated the growth of the eServices market.

Underlying macroeconomic factors:
China's strong economic growth and rising disposable incomes have played a significant role in driving the development of the eServices market. As people's incomes increase, they are more willing to spend money on eServices that offer convenience and efficiency. Furthermore, the government's support for the development of the digital economy has created a favorable environment for eService providers to thrive. In conclusion, the eServices market in China is experiencing rapid growth due to customer preferences for convenience and efficiency, trends such as mobile payment and O2O services, local special circumstances including a large population and high internet penetration rate, and underlying macroeconomic factors such as strong economic growth and rising disposable incomes. As these factors continue to drive the development of the eServices market, we can expect to see further growth and innovation in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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