The Online Education market is defined as the transfer of knowledge or skills, whether self-paced or instructor-led, through online platforms. This includes the areas of Online University Education, Online Learning Platforms, and Professional Certification. The Online Education market follows the revenue and user development of platforms and websites in these areas using B2C or both B2C and B2B sales channels.
Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
University designed and delivered courses and credentials (public/private universities, Harvard Business Online)
Online learning platform courses and credentials (Coursera, Udemy, Babbel)
Professional certification offered through institutes and study prep companies (PMI, Kaplan).
The Online Education market is currently facing several major trends and issues. Firstly, the rapid shift towards remote learning due to the COVID-19 pandemic has resulted in an increase in demand for online education services. Secondly, there is a growing trend towards personalized and adaptive learning, with online education platforms incorporating AI and machine learning technologies to offer customized learning experiences. The effects of these trends are seen in the numbers, with the global online education market expected to reach $325 billion by 2025, growing at a compound annual growth rate of approximately 7%. Additionally, the COVID-19 pandemic has accelerated the adoption of online education, with the number of enrolled students in online courses increasing significantly in the past year. Going forward, the online education segment is expected to continue its growth trajectory, driven by the increasing demand for remote and flexible learning options, as well as the advancements in technology that allow for more personalized and engaging learning experiences. However, the industry may also face challenges such as ensuring the quality and accreditation of online courses and addressing the digital divide and unequal access to technology and internet connectivity. Nevertheless, the overall outlook for the online education segment remains positive, with strong growth potential in the coming years.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.