The Online Education market is defined as the transfer of knowledge or skills, whether self-paced or instructor-led, through online platforms. This includes the areas of Online University Education, Online Learning Platforms, and Professional Certification. The Online Education market follows the revenue and user development of platforms and websites in these areas using B2C or both B2C and B2B sales channels.
Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
University designed and delivered courses and credentials (public/private universities, Harvard Business Online)
Online learning platform courses and credentials (Coursera, Udemy, Babbel)
Professional certification offered through institutes and study prep companies (PMI, Kaplan).
The Online Education market in Brazil is experiencing significant growth and development in recent years.
Customer preferences: Customers in Brazil are increasingly turning to online education as a convenient and flexible way to acquire new skills and knowledge. The younger generation, in particular, is embracing online learning platforms and courses as they offer the flexibility to study at their own pace and at any time. Additionally, online education provides access to a wide range of courses and subjects that may not be available locally. This allows individuals to pursue their interests and career goals without the need to travel or relocate.
Trends in the market: One of the key trends in the online education market in Brazil is the increasing demand for professional development courses. As the job market becomes more competitive, individuals are seeking opportunities to enhance their skills and stay relevant in their industries. Online platforms offer a variety of professional courses, ranging from business and finance to technology and marketing, allowing individuals to acquire new skills and advance their careers. Another trend in the market is the rise of online language learning. Brazil is a country with a diverse population and a growing interest in learning foreign languages, particularly English. Online language learning platforms provide convenient and affordable options for individuals to improve their language skills, which is crucial for career advancement and personal growth.
Local special circumstances: Brazil is a vast country with regional disparities in access to education. Online education bridges this gap by providing equal opportunities for individuals across different regions. It allows students in remote areas to access quality education without the need to travel long distances or relocate to urban centers. This is particularly important in a country like Brazil, where access to education can be limited in certain areas.
Underlying macroeconomic factors: The growth of the online education market in Brazil is also influenced by macroeconomic factors. The country has a large population, with a significant portion of the population being young and tech-savvy. This demographic is more likely to embrace online learning and take advantage of the opportunities it offers. Additionally, the increasing internet penetration and smartphone adoption rates in Brazil have made online education more accessible to a larger audience. Furthermore, the COVID-19 pandemic has accelerated the adoption of online education in Brazil. With the closure of schools and universities, many students and professionals turned to online platforms to continue their education and training. This shift in behavior is likely to have a long-lasting impact on the online education market, as individuals realize the benefits and convenience of online learning. In conclusion, the Online Education market in Brazil is growing rapidly due to customer preferences for flexible and convenient learning options, the increasing demand for professional development courses, and the rise of online language learning. The market is also influenced by local special circumstances, such as regional disparities in access to education. Additionally, macroeconomic factors, such as a large population of young and tech-savvy individuals and the impact of the COVID-19 pandemic, are driving the growth of the online education market in Brazil.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.