Online University Education - Brazil

  • Brazil
  • Revenue in the Online University Education market is projected to reach €162.00m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 10.77%, resulting in a projected market volume of €243.90m by 2028.
  • In the Online University Education market, the number of users is expected to amount to 1.5m users by 2028.
  • User penetration will be 0.5% in 2024 and is expected to hit 0.7% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €150.60.
  • In global comparison, most revenue will be generated in the United States (€76.31bn in 2024).
  • With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

Comparación de regiones

Analyst Opinion

The Online University Education market in Brazil has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing adoption of digital technologies in the education sector.

Customer preferences:
Customers in Brazil are increasingly seeking flexible and convenient ways to pursue higher education. Online university education offers the flexibility to study at their own pace and from any location, making it an attractive option for many students. Additionally, the rising cost of traditional brick-and-mortar universities has made online education a more affordable alternative for students.

Trends in the market:
One of the key trends in the online university education market in Brazil is the increasing availability of high-quality online courses and degree programs. Many reputable universities and educational institutions are now offering online courses, providing students with a wider range of options to choose from. This trend has also been supported by advancements in technology, which have made it easier for universities to deliver online education in a more interactive and engaging manner. Another trend in the market is the growing demand for online education among working professionals. Many individuals are looking to enhance their skills or pursue advanced degrees while continuing to work. Online university education allows them to balance their professional and academic commitments more effectively.

Local special circumstances:
Brazil has a large population, and access to higher education is a challenge for many individuals, especially those living in remote areas. Online university education has the potential to bridge this gap by providing access to education to a wider audience. This is particularly relevant in a country like Brazil, where there is a significant disparity in educational opportunities between urban and rural areas.

Underlying macroeconomic factors:
The growth of the online university education market in Brazil is also influenced by macroeconomic factors. Brazil has been experiencing economic instability in recent years, with high unemployment rates and a challenging job market. In such circumstances, individuals are more likely to invest in their education to improve their job prospects. Online university education offers a more affordable and flexible option for individuals to acquire new skills or enhance their qualifications. Furthermore, the COVID-19 pandemic has accelerated the adoption of online education in Brazil. With the closure of traditional educational institutions during lockdowns, students and universities had to quickly adapt to online learning. This experience has likely increased the acceptance and recognition of online university education as a viable alternative to traditional brick-and-mortar institutions. In conclusion, the Online University Education market in Brazil is growing rapidly due to changing customer preferences, the increasing availability of high-quality online courses, and the need for flexible and affordable education options. The market is also influenced by local special circumstances, such as the need to bridge the educational gap between urban and rural areas. Additionally, macroeconomic factors, such as economic instability and the impact of the COVID-19 pandemic, have further accelerated the growth of the online education market in Brazil.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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