The Music Events market consists of the sale of online tickets for all music-related events. This includes concerts, festivals, musicals, music shows and operas. The market covers digital tickets with QR codes, as well as the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to active ticket buyers, independent of the number of tickets purchased in one booking.
Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Sale of online tickets for all music-related events (concerts, festivals, musicals, music shows and operas)
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point
The Music Events market in Brazil has been experiencing significant growth in recent years, driven by a combination of customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Brazil have played a key role in the development of the Music Events market. Brazilians have a deep appreciation for music and are known for their love of lively and vibrant music genres such as samba, bossa nova, and funk. This cultural affinity for music has created a strong demand for live music events, with Brazilians eagerly attending concerts and festivals to experience their favorite artists and genres firsthand. Trends in the market have also contributed to the growth of the Music Events industry in Brazil. One notable trend is the increasing popularity of music festivals. These multi-day events offer a diverse lineup of artists and genres, attracting a wide range of music enthusiasts. The success of festivals such as Rock in Rio and Lollapalooza Brazil has spurred the emergence of new festivals across the country, catering to different musical tastes and demographics. Local special circumstances have further fueled the development of the Music Events market in Brazil. The country's large population and geographical size provide ample opportunities for music event organizers to reach a wide audience. Additionally, Brazil's rich cultural heritage and diverse music scene have created a vibrant ecosystem for music events, with both local and international artists finding a receptive audience. Underlying macroeconomic factors have also played a role in the growth of the Music Events market in Brazil. The country's improving economy and rising disposable incomes have led to increased consumer spending on entertainment and leisure activities, including music events. This has created a favorable environment for music event organizers, who can attract larger audiences and generate higher revenues. In conclusion, the Music Events market in Brazil is experiencing significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Brazilians' love for music, the popularity of music festivals, the country's cultural richness, and the improving economy are all contributing to the development of a thriving music event industry in Brazil.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.