The Music Events market consists of the sale of online tickets for all music-related events. This includes concerts, festivals, musicals, music shows and operas. The market covers digital tickets with QR codes, as well as the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to active ticket buyers, independent of the number of tickets purchased in one booking.
Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Sale of online tickets for all music-related events (concerts, festivals, musicals, music shows and operas)
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point
The Music Events maket generates the highest revenues in the Event Ticket market, as it includes lucrative sales for all music-related events like concerts, festivals, musicals, music shows, and operas. Ticketmaster, the global number one online ticketing platform stated, that music has accounted for about 80% of their GTV growth in recent years. With the rise of music streaming services for artists concerts have become their main source of income. As tickets are becoming more expensive, so are the costs of hosting a concert. Except for the constant price rise, and widespread fake and duplicate tickets, customers are still willing to pay more, as growing user numbers indicate.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.