Sport Events - Asia

  • Asia
  • The Sport Events market in Asia is anticipated to experience significant growth over the next few years.
  • According to projections, the market's revenue is expected to reach €5.05bn by 2023.
  • This growth is attributed to various factors, including the increasing popularity of sporting events and the rising interest of the Asian population in sports.
  • Furthermore, the market is expected to exhibit a Compound Annual Growth Rate (CAGR) of 3.20% between 2023 and 2028.
  • This steady growth is estimated to result in a market volume of €5.91bn by 2028.
  • As the market expands, the number of users is also projected to increase significantly, reaching approximately 163.0m users by 2028.
  • In terms of user penetration, the Sport Events market is expected to have a penetration rate of 3.5% in 2023.
  • However, by 2028, this rate is projected to reach 3.5%, indicating a slight increase in the number of individuals participating in sports events.
  • The average revenue per user (ARPU) in the Sport Events market is estimated to be €31.88.
  • This metric provides insights into the potential revenue generated per user in the market.
  • When compared globally, in the United States is anticipated to generate the highest revenue in the Sport Events market, with an estimated revenue of €14,170.00m in 2023.
  • This highlights the significant contribution of the United States to the overall market.
  • Lastly, in Luxembourg exhibits the highest user penetration rate in the Sport Events market, with a projected rate of 17.1%.
  • This suggests that a relatively larger proportion of the in Luxembourgish population participates in sporting events compared to other countries in Asia.
  • In conclusion, the Sport Events market in Asia is poised for growth, with increasing revenue, user penetration, and market volume.
  • As the popularity of sporting events continues to rise, opportunities for businesses in this market are expected to expand.
  • In China, the eServices market for sport events is booming, with a strong emphasis on live streaming and virtual reality experiences.

Key regions: India, Brazil, Germany, South Korea, China

Comparación de regiones

Analyst Opinion

The online sale of Sport Event tickets has gone up considerably in the last years, even though it remains the lowest penetrationrate segment in the Event Ticket market. VIP and season tickets generate a major share of total revenue in this segment and, as online sales of these tickets are still low compared to offline channels, the segment still holds high growth potential. Yet the general increase in ticket prices over the last years is a major issur for the end consumers, so the Sport Tickets segment is also likely to move on to the subscription economy business models in the next years, with memberships replacing season tickets and subscriptions replacing general admission ticket sales.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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