Sport Events - India

  • India
  • Revenue in the Sport Events market is projected to reach €0.98bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.16%, resulting in a projected market volume of €1.11bn by 2028.
  • In the Sport Events market, the number of users is expected to amount to 42.2m users by 2028.
  • User penetration will be 2.9% in 2024 and is expected to hit 2.9% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €23.56.
  • In global comparison, most revenue will be generated in the United States (€15,230.00m in 2024).
  • With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

Comparación de regiones

Analyst Opinion

The Sport Events market in India has been experiencing significant growth in recent years, driven by a combination of customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in India have been shifting towards a more active and health-conscious lifestyle, with an increasing interest in sports and fitness activities. This has led to a greater demand for sport events, as people are looking for opportunities to participate in or spectate sporting competitions. Additionally, there is a growing interest in international sports events, as Indians are becoming more globally connected and exposed to different sports. Trends in the market have also played a role in the development of the Sport Events market in India. The rise of social media and digital platforms has made it easier for sports enthusiasts to access information about upcoming events and purchase tickets online. This has increased the convenience and accessibility of attending sport events, leading to higher attendance rates. Furthermore, the emergence of professional leagues and tournaments in various sports, such as cricket, football, and kabaddi, has generated a lot of excitement and interest among fans, driving the growth of the market. Local special circumstances in India have contributed to the growth of the Sport Events market as well. The country has a rich sporting culture and a long history of success in various sports, which has created a strong fan base and a passion for sports. This enthusiasm translates into high demand for sport events, both at the local and international level. Additionally, the Indian government has been actively promoting sports and investing in infrastructure development, which has further fueled the growth of the market. Underlying macroeconomic factors have also played a significant role in the development of the Sport Events market in India. The country's strong economic growth and rising disposable incomes have increased the affordability of attending sport events. As a result, more people are willing to spend on tickets, merchandise, and other associated expenses. Furthermore, the growth of the middle class has expanded the consumer base for sport events, creating a larger market for organizers and sponsors. In conclusion, the Sport Events market in India is experiencing robust growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The increasing interest in sports and fitness, the convenience of digital platforms, the emergence of professional leagues, the passion for sports, the government's support, and the growing disposable incomes are all contributing to the development of the market. As these factors continue to evolve and strengthen, the Sport Events market in India is expected to grow even further in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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