Market Insights Digital eServices Event Tickets

Cinema Tickets - India

India

Revenue in the Cinema Tickets market is projected to reach €511.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.57%, resulting in a projected market volume of €588.20m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 120.4m users by 2028.
User penetration will be 7.8% in 2024 and is expected to hit 8.1% by 2028.
The average revenue per user (ARPU) is expected to amount to €4.55.
In global comparison, most revenue will be generated in China (€6,457.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

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Analyst Opinion

The Cinema Tickets market in India has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Indian consumers have shown a growing interest in cinema as a form of entertainment. The popularity of Bollywood films, known for their colorful and musical storytelling, has contributed to the demand for cinema tickets. Additionally, the rise of multiplexes in urban areas has provided consumers with a more comfortable and immersive cinema experience, attracting a wider audience.

Trends in the market: One of the key trends in the Indian Cinema Tickets market is the increasing adoption of online ticket booking platforms. With the widespread availability of smartphones and internet access, consumers are now able to conveniently book their cinema tickets online. This trend has not only simplified the ticket booking process but has also allowed for better planning and seat selection. Furthermore, online platforms often offer discounts and promotions, making cinema tickets more affordable for a larger segment of the population.

Local special circumstances: India's large and diverse population, coupled with its rich cultural heritage, has contributed to the growth of the Cinema Tickets market. The country has a strong tradition of storytelling through films, and cinema is deeply ingrained in the Indian culture. This cultural affinity for cinema has created a strong demand for movie tickets, especially for Bollywood films. Additionally, the presence of a large number of cinema halls and multiplexes in major cities has made cinema accessible to a wider audience.

Underlying macroeconomic factors: India's growing middle class and rising disposable incomes have played a significant role in the development of the Cinema Tickets market. As more people have the financial means to spend on leisure activities, cinema has become a popular choice for entertainment. Furthermore, the increasing urbanization in India has led to the construction of new multiplexes and cinema halls, catering to the growing demand for cinema tickets. In conclusion, the Cinema Tickets market in India has witnessed significant growth due to changing customer preferences, such as the popularity of Bollywood films and the increasing adoption of online ticket booking platforms. The local special circumstances, including India's cultural affinity for cinema and the availability of cinema halls and multiplexes, have also contributed to the market's development. Additionally, the underlying macroeconomic factors, such as the growing middle class and rising disposable incomes, have fueled the demand for cinema tickets in India.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.