Online Learning Platforms - India

  • India
  • Revenue in the Online Learning Platforms market is projected to reach €5.10bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 23.70%, resulting in a projected market volume of €11.94bn by 2028.
  • In the Online Learning Platforms market, the number of users is expected to amount to 263.6m users by 2028.
  • User penetration will be 12.1% in 2024 and is expected to hit 17.8% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €29.34.
  • In global comparison, most revenue will be generated in China (€37,650.00m in 2024).
  • With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

Comparación de regiones

Analyst Opinion

The Online Learning Platforms market in India has been experiencing significant growth in recent years.

Customer preferences:
One of the key reasons for the growth of the Online Learning Platforms market in India is the increasing preference for online education among students and professionals. The convenience and flexibility offered by online learning platforms allow individuals to access educational content anytime and anywhere, making it an attractive option for those with busy schedules or limited access to traditional educational institutions. Additionally, the availability of a wide range of courses and subjects on these platforms allows users to choose and customize their learning experience according to their specific needs and interests.

Trends in the market:
One of the major trends in the Online Learning Platforms market in India is the increasing adoption of mobile learning. With the widespread availability of smartphones and affordable internet connectivity, more and more individuals are accessing online learning platforms through their mobile devices. This trend has led to the development of mobile-first learning platforms that are specifically designed to deliver educational content on smaller screens and cater to the needs of mobile users. Furthermore, the integration of interactive features such as quizzes, discussion forums, and virtual classrooms in these platforms enhances user engagement and facilitates collaborative learning.

Local special circumstances:
India has a large and diverse population, with a significant portion of the population residing in rural areas. This poses unique challenges in terms of access to quality education. Online learning platforms have emerged as a solution to bridge this gap by providing access to educational resources and courses to individuals in remote areas. Moreover, the availability of content in regional languages has further contributed to the popularity of online learning platforms in India, as it enables users to learn in their native language and overcome language barriers.

Underlying macroeconomic factors:
The rapid growth of the Online Learning Platforms market in India can also be attributed to favorable macroeconomic factors. India has witnessed a significant increase in internet penetration and smartphone adoption in recent years, which has created a large user base for online learning platforms. Additionally, the government of India has launched various initiatives to promote digital education and skill development, which has further boosted the demand for online learning platforms. The increasing focus on upskilling and reskilling in the job market has also contributed to the growth of the Online Learning Platforms market, as individuals seek to enhance their knowledge and acquire new skills to stay competitive in their careers. In conclusion, the Online Learning Platforms market in India is experiencing rapid growth due to the increasing preference for online education, the adoption of mobile learning, the unique needs of the Indian population, and favorable macroeconomic factors. As the market continues to evolve, online learning platforms are expected to play a crucial role in democratizing education and providing access to quality learning resources for all.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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