Sport Events - Brazil

  • Brazil
  • Revenue in the Sport Events market is projected to reach €490.00m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.39%, resulting in a projected market volume of €538.50m by 2028.
  • In the Sport Events market, the number of users is expected to amount to 8.6m users by 2028.
  • User penetration will be 3.9% in 2024 and is expected to hit 3.9% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €58.27.
  • In global comparison, most revenue will be generated in the United States (€15,230.00m in 2024).
  • With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

Comparación de regiones

Analyst Opinion

The Sport Events market in Brazil has been experiencing significant growth in recent years, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
Brazilian customers have shown a strong preference for attending and participating in sport events. The country has a rich sporting culture, with football being the most popular sport. Brazilians are passionate about their teams and often attend matches in large numbers, creating a vibrant and energetic atmosphere. Additionally, there is a growing interest in other sports such as volleyball, basketball, and motorsports, which has further fueled the demand for sport events.

Trends in the market:
One of the key trends in the sport events market in Brazil is the increasing popularity of international tournaments and competitions. Brazil has hosted several major sporting events in recent years, including the FIFA World Cup and the Olympic Games. These events have attracted a significant number of tourists and generated a substantial economic impact. As a result, there has been an increase in the number of international sport events being organized in Brazil, which has further boosted the market. Another trend in the market is the rise of digital platforms for streaming and broadcasting sport events. With the advancement of technology and the widespread availability of high-speed internet, more people are choosing to watch sport events online. This trend has led to the emergence of various digital platforms that offer live streaming services, allowing fans to watch their favorite sport events from the comfort of their homes or on the go.

Local special circumstances:
Brazil is known for its vibrant and diverse culture, which has a significant influence on the sport events market. The country's love for music, dance, and celebration is often integrated into sport events, creating a unique and festive atmosphere. For example, during football matches, fans often sing and dance to traditional Brazilian music, adding to the excitement and passion of the game. This cultural aspect of sport events in Brazil sets it apart from other markets and contributes to its appeal.

Underlying macroeconomic factors:
The growth of the sport events market in Brazil is also influenced by underlying macroeconomic factors. Brazil is the largest economy in Latin America and has a growing middle class with increasing disposable income. This has resulted in higher consumer spending on leisure activities, including sport events. Additionally, the government has been investing in the development of sports infrastructure and facilities, which has attracted both domestic and international sport events to the country. In conclusion, the Sport Events market in Brazil is experiencing significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The passion for sports, the popularity of international tournaments, the rise of digital platforms, the vibrant culture, and the growing middle class are all contributing to the development of the market. With continued investment in sports infrastructure and the hosting of major events, the sport events market in Brazil is expected to continue thriving in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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