Online Dating - Brazil

  • Brazil
  • The Online Dating market in Brazil is projected to reach a revenue of €51.50m in 2024.
  • It is expected to show an annual growth rate (CAGR 2024-2028) of 0.12%, resulting in a projected market volume of €51.75m by 2028.
  • By that year, the number of users in the Online Dating market in Brazil is expected to amount to 17.9m users.
  • The user penetration in 2024 is projected to be 7.8% and is expected to increase to 8.0% by 2028.
  • The average revenue per user (ARPU) is expected to be €3.05.
  • In comparison to other countries, in the United States is projected to generate the highest revenue in the Online Dating market, amounting to €1,273.00m in 2024.
  • The United States also has the highest user penetration rate in the Online Dating market, with a projected rate of 17.9%.
  • In Brazil, the online dating market is experiencing a surge in popularity due to the country's vibrant social culture and tech-savvy population.

Key regions: United States, China, Japan, Europe, Germany

Comparación de regiones

Analyst Opinion

The Online Dating market in Brazil has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in Brazil have shifted towards online dating as a convenient and efficient way to meet new people. With the rise of smartphones and internet penetration, more Brazilians are embracing online dating as a viable option to find love and companionship. The younger generation, in particular, is more open to using dating apps and websites, as they offer a wider pool of potential partners and the ability to connect with people from different backgrounds. Additionally, the convenience of being able to browse and interact with potential matches at any time and from anywhere has also contributed to the growing popularity of online dating in Brazil. One of the key trends in the Brazilian online dating market is the increasing adoption of niche dating platforms. While mainstream dating apps and websites continue to dominate the market, there has been a rise in specialized platforms catering to specific interests or demographics. These niche platforms offer a more tailored and personalized experience for users, allowing them to connect with like-minded individuals who share similar hobbies, interests, or cultural backgrounds. This trend reflects the growing diversity of the Brazilian online dating market and the desire for more targeted matchmaking. Another trend in the Brazilian online dating market is the integration of technology and artificial intelligence (AI) to enhance the user experience. Dating platforms are leveraging AI algorithms to analyze user data and preferences, providing more accurate and relevant match suggestions. This not only saves users time and effort in finding compatible partners but also improves the overall success rate of online dating in Brazil. Additionally, features such as video chat and virtual dating have become more prevalent, allowing users to connect and interact in a more immersive and engaging way. Local special circumstances in Brazil, such as the cultural emphasis on relationships and social connections, have also contributed to the growth of the online dating market. Brazilians are known for their warm and outgoing nature, and online dating provides a platform for individuals to expand their social networks and meet new people. Additionally, the size and geographical diversity of Brazil make online dating a practical solution for connecting individuals who may not have the opportunity to meet in person due to distance or other constraints. Underlying macroeconomic factors, such as the increasing internet penetration rate and the growing middle class in Brazil, have also played a role in the development of the online dating market. As more Brazilians gain access to the internet and smartphones, the potential user base for online dating platforms continues to expand. The rising disposable income of the middle class has also made online dating more affordable and accessible to a larger segment of the population. Overall, the Online Dating market in Brazil is experiencing significant growth due to changing customer preferences, the adoption of niche platforms, the integration of technology, local special circumstances, and underlying macroeconomic factors. As online dating continues to evolve and innovate, it is expected to further penetrate the Brazilian market and become an integral part of the dating culture in the country.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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