The online casinos market refers to the market of the online gambling industry that offers a range of traditional casino games, such as blackjack, roulette, baccarat, and slot machines, that can be played over the internet. Online casinos provide customers with the opportunity to play these games from the comfort of their own homes or on the go through various devices, including computers, tablets, and smartphones.
Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of the product shares of the total online casino market. User and revenue figures represent B2C services.
Online slot machines such as Starburst, Mega Moolah, and Gonzo's Quest
Online card games such as poker, blackjack, baccarat, and their variants
Online roulette games such as European, American, and French roulette
Offline or land-based casino establishments such as casinos and gaming halls
Skill-based games such as chess, backgammon, and Go
Betting on non-casino games such as sports, politics, and entertainment.
The Online Casinos market in Brazil has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the Online Casinos market in Brazil have shifted towards convenience and accessibility. With the increasing penetration of smartphones and internet connectivity, more Brazilians are opting for online gambling platforms that allow them to play their favorite casino games anytime and anywhere. This shift in customer preferences has led to a surge in the number of online casinos operating in the country, offering a wide range of games and betting options to cater to the diverse needs of Brazilian players. One of the key trends in the Online Casinos market in Brazil is the growing popularity of live dealer games. These games combine the convenience of online gambling with the immersive experience of playing at a physical casino. Brazilian players are attracted to the interactive nature of live dealer games, where they can interact with real dealers and other players in real-time. This trend has been further fueled by advancements in technology, such as high-speed internet connections and high-definition video streaming, which enhance the overall gaming experience. Another trend in the market is the increasing adoption of cryptocurrency as a payment method. Cryptocurrencies offer a secure and anonymous way to make transactions, making them an attractive option for online gamblers in Brazil. The use of cryptocurrencies also eliminates the need for traditional banking systems, which can be cumbersome and time-consuming. As a result, more online casinos in Brazil are accepting cryptocurrencies as a form of payment, providing players with greater flexibility and convenience. In addition to customer preferences and emerging trends, there are also local special circumstances that have contributed to the development of the Online Casinos market in Brazil. The country has a large population of avid gamblers who are eager to try their luck at various casino games. However, the availability of physical casinos is limited in Brazil, with only a few major cities having legal gambling establishments. This has created a demand for online casinos, which can be accessed by players from any location in the country. Furthermore, the Brazilian government has been taking steps to regulate and legalize online gambling in the country. While the process is still ongoing, the prospect of a regulated online gambling market in Brazil has attracted both local and international operators to invest in the market. This has led to increased competition among online casinos, resulting in better services, more attractive bonuses, and a wider range of games for Brazilian players. Underlying macroeconomic factors, such as the growth of the digital economy, increasing disposable income, and a favorable regulatory environment, have also played a role in the development of the Online Casinos market in Brazil. As the country's economy continues to grow, more Brazilians are gaining access to the internet and disposable income, creating a larger customer base for online casinos. Additionally, the government's efforts to regulate the market have provided a sense of security and legitimacy, encouraging more players to engage in online gambling activities. Overall, the Online Casinos market in Brazil is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and the regulatory environment becomes more favorable, the market is expected to continue expanding in the coming years.
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.