The event tickets market of the eServices market refers to the online sale and distribution of tickets for various events such as sporting events, music concerts, and cinema showings. The use of digital platforms for ticket sales has made it easier for consumers to purchase tickets from the comfort of their own homes and on the go. The event ticketing market has benefited from the growth of the internet and the increasing use of digital devices, as it provides consumers with a quick and convenient way to secure their event tickets. The market continues to grow as consumers seek more efficient and convenient ways to purchase event tickets.
Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Online sale of tickets for sporting and music events as well as cinema tickets
Prerequisite is an online checkout process
Paid reservations and digital tickets that can be scanned via QR codes
Tickets for museums, theatres, cabarets or comedy clubs
Offline purchased tickets at the point-of-sale or event location
The Event Tickets market in Brazil has witnessed significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Customers in Brazil have shown a growing interest in attending live events, such as concerts, sports matches, and theater performances. This is partly due to the country's rich cultural heritage and vibrant entertainment scene. Additionally, the increasing popularity of social media platforms has made it easier for people to discover and share information about upcoming events, further fueling the demand for event tickets.
Trends in the market: One major trend in the Event Tickets market in Brazil is the shift towards online ticket sales. With the widespread adoption of smartphones and internet connectivity, more and more customers are opting to purchase tickets online. This trend is driven by the convenience and ease of use offered by online ticketing platforms, which allow customers to browse and select tickets from the comfort of their own homes. Furthermore, online ticketing platforms often provide additional features such as seat selection and real-time event updates, enhancing the overall customer experience. Another trend in the market is the increasing popularity of VIP and premium ticket packages. Customers are willing to pay a premium for exclusive access to special seating areas, backstage passes, and other perks. This trend is driven by the desire for a unique and memorable experience, as well as the status associated with being a VIP attendee.
Local special circumstances: Brazil is known for its passion for sports, particularly football (soccer). The country has a strong football culture, with millions of fans supporting their favorite teams. This passion translates into high demand for event tickets, especially for football matches featuring popular teams. The FIFA World Cup held in Brazil in 2014 further boosted the popularity of football and increased the demand for event tickets. Additionally, Brazil hosts numerous music festivals and cultural events throughout the year, attracting both domestic and international attendees. These events contribute to the growth of the Event Tickets market by creating a constant demand for tickets.
Underlying macroeconomic factors: The growth of the Event Tickets market in Brazil is also influenced by underlying macroeconomic factors. As the country's economy continues to recover from a period of recession, consumer spending power has increased, leading to a higher demand for entertainment and leisure activities. Furthermore, the government's efforts to promote tourism and attract international visitors have also contributed to the growth of the Event Tickets market. In conclusion, the Event Tickets market in Brazil is experiencing significant growth due to changing customer preferences, such as the shift towards online ticket sales and the demand for VIP experiences. The country's passion for sports and its vibrant cultural scene also contribute to the market's development. Additionally, underlying macroeconomic factors, such as the recovering economy and government initiatives, further drive the growth of the market.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.