Event Tickets - Japan

Japan

Revenue in the Event Tickets market is projected to reach €2.97bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.72%, resulting in a projected market volume of €3.18bn by 2028.
The Sport Events market has a projected market volume of €1.12bn in 2024.
In global comparison, most revenue will be generated in the United States (€33,630.00m in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to €166.00 in 2024.
In the Event Tickets market, the number of users is expected to amount to 18.0m users by 2028.
User penetration in the Event Tickets market will be at 14.3% in 2024.

Key regions: Germany, India, China, Europe, Japan

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Analyst Opinion

The Event Tickets market in Japan has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Japan have shifted towards experiences and live events, leading to an increased demand for event tickets. Japanese consumers are increasingly valuing unique and memorable experiences over material possessions. Attending concerts, sports events, and other live performances has become a popular way for individuals to create lasting memories and connect with others who share similar interests. This shift in preferences has driven the growth of the Event Tickets market in Japan. Trends in the market have also played a role in the development of the Event Tickets market in Japan. The rise of social media and online platforms has made it easier for event organizers to promote their events and reach a wider audience. Online ticketing platforms have also made it more convenient for consumers to purchase tickets, eliminating the need to physically visit a ticket booth or wait in long queues. The convenience and accessibility of online ticketing have contributed to the increased demand for event tickets in Japan. Local special circumstances have further fueled the growth of the Event Tickets market in Japan. The country has a vibrant entertainment industry, with a wide range of events and performances taking place throughout the year. From traditional Japanese theater to international music festivals, there is something for everyone in Japan's event scene. Additionally, the hosting of major international sporting events, such as the Olympics and the Rugby World Cup, has generated significant interest and excitement among Japanese consumers, leading to a surge in ticket sales. Underlying macroeconomic factors have also played a role in the development of the Event Tickets market in Japan. The country has experienced a period of economic growth, with rising incomes and a strong consumer sentiment. As disposable incomes have increased, more individuals have had the financial means to attend events and purchase tickets. This favorable economic climate has created a conducive environment for the growth of the Event Tickets market in Japan. In conclusion, the Event Tickets market in Japan has experienced significant growth due to shifting customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers increasingly prioritize experiences and live events, the demand for event tickets has risen. Online platforms and social media have made it easier for event organizers to promote their events and reach a wider audience, while local special circumstances, such as a vibrant entertainment industry and the hosting of major international events, have further fueled ticket sales. The favorable macroeconomic environment in Japan has also contributed to the growth of the Event Tickets market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.