Casual Dating - Brazil

  • Brazil
  • Revenue in the Casual Dating market is projected to reach €19.74m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.05%, resulting in a projected market volume of €19.78m by 2028.
  • In the Casual Dating market, the number of users is expected to amount to 7.3m users by 2028.
  • User penetration will be 2.9% in 2024 and is expected to hit 3.3% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €3.08.
  • In global comparison, most revenue will be generated in the United States (€272.40m in 2024).
  • With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

Comparación de regiones

Analyst Opinion

The Casual Dating market in Brazil has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences:
Brazilian customers are increasingly turning to casual dating as a way to meet new people and explore romantic relationships. The younger generation, in particular, is embracing the casual dating culture, valuing freedom and flexibility in their relationships. Additionally, the rise of social media and dating apps has made it easier for Brazilians to connect with potential partners, further fueling the demand for casual dating services.

Trends in the market:
One of the key trends in the casual dating market in Brazil is the growing popularity of online platforms. These platforms offer a convenient and efficient way for people to find and connect with potential partners. They provide a wide range of features and options, allowing users to customize their dating experience and find matches based on their preferences. This trend is expected to continue as more Brazilians become comfortable with online dating and as technology continues to advance. Another trend in the market is the increasing focus on safety and security. With the rise of online dating, there is a growing concern about the authenticity and intentions of potential partners. As a result, casual dating platforms in Brazil are implementing stricter verification processes and safety measures to ensure the safety of their users. This includes features such as photo verification, video chats, and background checks, which help to build trust and confidence among users.

Local special circumstances:
Brazil is known for its vibrant and diverse culture, and this is reflected in the casual dating market. The country's diverse population and rich cultural heritage contribute to a wide variety of dating preferences and practices. This diversity creates opportunities for niche dating platforms that cater to specific interests or communities, such as LGBTQ+ dating, religious dating, or dating for specific hobbies or interests.

Underlying macroeconomic factors:
Brazil's growing economy and increasing internet penetration have played a significant role in the development of the casual dating market. As more Brazilians gain access to the internet and smartphones, the potential customer base for casual dating platforms continues to expand. Additionally, the country's relatively young population and changing social norms have contributed to the increasing acceptance and adoption of casual dating. In conclusion, the Casual Dating market in Brazil is experiencing strong growth due to changing customer preferences, the popularity of online platforms, and the country's diverse cultural landscape. As technology continues to advance and more Brazilians embrace online dating, the market is expected to continue its upward trajectory.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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