Casual Dating - Asia

  • Asia
  • The Casual Dating market in Asia is projected to reach a revenue of €178,200,000.00 by 2023.
  • It is expected to experience a steady annual growth rate (CAGR 2023-2028) of 2.03%, resulting in a projected market volume of €197,000,000.00 by 2028.
  • By that year, the number of users in the Casual Dating market is expected to reach approximately 148.6m users.
  • The user penetration rate, which measures the proportion of the population using Casual Dating market services, is projected to increase from 2.1% in 2023 to 3.2% by 2028.
  • In terms of average revenue per user (ARPU), each user is expected to contribute €1.85 to the market.
  • When comparing global markets, in the United States is projected to generate the highest revenue in the Casual Dating market, with €264.60m in 2023.
  • Additionally, in the United States is expected to have the highest user penetration rate in the Casual Dating market, reaching 4.5%.
  • In Asia, the casual dating market is booming, with countries like Japan and South Korea leading the way in innovative online platforms and apps.

Key regions: United States, China, Japan, Germany, Europe

Comparación de regiones

Analyst Opinion

The Casual Dating market comprises online services for the establishment of sexually oriented contacts outside of romantic relationships. It is the smallest segment in terms of revenues and has a high gap between paying and non-paying user numbers, while most users are not willing to pay for services. As casual dating contacts become ever more socially accepted, concerns centered around security and online safety become increasingly important for both the industry and the users. We therefore expect a significant improvement in the field of data protection within the next years. However, should these issues be neglected, further data breaches like the Ashley Madison hack might negatively affect user growth.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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