Online Casinos - Asia

  • Asia
  • Revenue in the Online Casinos market is projected to reach €3.13bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.04%, resulting in a projected market volume of €3.81bn by 2028.
  • In the Online Casinos market, the number of users is expected to amount to 10.6m users by 2028.
  • User penetration will be 0.2% in 2024 and is expected to hit 0.2% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €332.00.
  • In global comparison, most revenue will be generated in the United States (€6,989.00m in 2024).
  • With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest in Canada.

Key regions: Japan, South Korea, United States, India, Europe

Comparación de regiones

Analyst Opinion

The Online Casinos market in Asia is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences:
Customers in Asia are increasingly drawn to the convenience and accessibility of online casinos. The ability to play their favorite casino games from the comfort of their own homes or on the go through mobile devices is a major factor driving the growth of the market. Additionally, the wide variety of games available online, including popular Asian games such as baccarat and mahjong, cater to the specific preferences of Asian customers. The rise of digital payment methods in the region also makes it easier for customers to deposit and withdraw funds, further fueling the popularity of online casinos.

Trends in the market:
One of the key trends in the online casinos market in Asia is the increasing adoption of live dealer games. These games offer a more immersive and interactive experience, allowing players to interact with real dealers through live video streaming. The social aspect of live dealer games appeals to Asian customers who enjoy the communal aspect of gambling. Another trend is the integration of virtual reality (VR) technology into online casinos, providing a more realistic and engaging gaming experience. VR casinos are still in the early stages of development, but they have the potential to revolutionize the industry in the future.

Local special circumstances:
Asia is a diverse region with varying regulations and attitudes towards gambling. While some countries have strict laws prohibiting gambling, others have more relaxed regulations or even legalized online gambling. This patchwork of regulations creates opportunities for online casinos to target specific markets within Asia. For example, Macau has emerged as a major hub for online gambling due to its lenient regulations and reputation as a gambling destination. Additionally, the growing middle class in many Asian countries has increased disposable income and leisure spending, leading to a greater demand for online entertainment, including online casinos.

Underlying macroeconomic factors:
The rapid growth of the online casinos market in Asia can be attributed to several underlying macroeconomic factors. Economic growth in the region has led to an increase in disposable income, allowing more people to participate in online gambling. The rise of internet penetration and smartphone usage has also made it easier for people to access online casinos. Furthermore, the COVID-19 pandemic has accelerated the shift towards online entertainment as people were forced to stay at home and seek alternative forms of entertainment. This has further boosted the demand for online casinos in Asia. In conclusion, the Online Casinos market in Asia is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online casinos, along with the wide variety of games available, cater to the preferences of Asian customers. The adoption of live dealer games and the integration of VR technology are driving innovation in the market. Varying regulations and attitudes towards gambling across Asia create opportunities for online casinos to target specific markets. Economic growth, increased internet penetration, and the impact of the COVID-19 pandemic are also contributing to the growth of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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