The online casinos market refers to the market of the online gambling industry that offers a range of traditional casino games, such as blackjack, roulette, baccarat, and slot machines, that can be played over the internet. Online casinos provide customers with the opportunity to play these games from the comfort of their own homes or on the go through various devices, including computers, tablets, and smartphones.
Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of the product shares of the total online casino market. User and revenue figures represent B2C services.
Online slot machines such as Starburst, Mega Moolah, and Gonzo's Quest
Online card games such as poker, blackjack, baccarat, and their variants
Online roulette games such as European, American, and French roulette
Offline or land-based casino establishments such as casinos and gaming halls
Skill-based games such as chess, backgammon, and Go
Betting on non-casino games such as sports, politics, and entertainment.
The online casino market has experienced significant growth over the past few years, driven by technological advancements and an increasing number of internet users. As more people gain access to high-speed internet and embrace digital platforms for entertainment, online casinos have capitalized on this trend by offering a diverse range of games and services to cater to players with varying preferences. With the introduction of live dealer games, virtual reality, and mobile gaming, the online casino experience has become increasingly immersive, attracting even more players to the market.
Regulatory developments have also played a crucial role in shaping the online casino industry. Governments around the world are gradually recognizing the economic benefits of legalized online gambling and are implementing favorable legislation to support its growth. As a result, the market has witnessed an influx of new operators, increased competition, and enhanced consumer protection measures. This trend is expected to continue as more jurisdictions adopt regulatory frameworks that promote a responsible and transparent online gambling environment.
Despite the strong growth trajectory, the online casino market faces several challenges that could impact its future performance. These include the risk of problem gambling, cybersecurity threats, and potential regulatory crackdowns in certain jurisdictions. To navigate these challenges and maintain a sustainable growth path, industry stakeholders must invest in responsible gambling initiatives, robust security measures, and proactive engagement with regulators to ensure compliance with evolving legal frameworks. Overall, the online casino market is poised for continued expansion in the coming years, as long as operators and regulators work together to create a safe and responsible gaming ecosystem.
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.