Online Casinos - Asia

  • Asia
  • The Online Casinos market in Asia is expected to witness significant growth in the coming years.
  • According to projections, the revenue in this market is estimated to reach €2.82bn by 2023.
  • This growth is further anticipated to continue at a compound annual growth rate (CAGR) of 6.20% from 2023 to 2028, resulting in a market volume of €3.81bn by the end of 2028.
  • Moreover, the number of users in the Online Casinos market is expected to reach 10.6m users by 2028.
  • In terms of user penetration, it is predicted to increase from 0.2% in 2023 to 0.2% by 2028.
  • This indicates a growing adoption of online casinos among the population in Asia.
  • Furthermore, the average revenue per user (ARPU) is estimated to be €315.10.
  • When comparing global markets, in the United States is projected to generate the highest revenue in the Online Casinos market, amounting to €5,782.00m in 2023.
  • On the other hand, in Canada is expected to have the highest user penetration rate with a projected rate of 34.1%.
  • Overall, the Online Casinos market in Asia is poised for substantial growth, driven by increasing user adoption and rising revenue figures.
  • In Asia, online casinos are experiencing a surge in popularity, with countries like China and Japan leading the way in terms of user engagement and revenue generation.

Key regions: Japan, South Korea, United States, India, Europe

Comparación de regiones

Analyst Opinion

The online casino market has experienced significant growth over the past few years, driven by technological advancements and an increasing number of internet users. As more people gain access to high-speed internet and embrace digital platforms for entertainment, online casinos have capitalized on this trend by offering a diverse range of games and services to cater to players with varying preferences. With the introduction of live dealer games, virtual reality, and mobile gaming, the online casino experience has become increasingly immersive, attracting even more players to the market.

Regulatory developments have also played a crucial role in shaping the online casino industry. Governments around the world are gradually recognizing the economic benefits of legalized online gambling and are implementing favorable legislation to support its growth. As a result, the market has witnessed an influx of new operators, increased competition, and enhanced consumer protection measures. This trend is expected to continue as more jurisdictions adopt regulatory frameworks that promote a responsible and transparent online gambling environment.

Despite the strong growth trajectory, the online casino market faces several challenges that could impact its future performance. These include the risk of problem gambling, cybersecurity threats, and potential regulatory crackdowns in certain jurisdictions. To navigate these challenges and maintain a sustainable growth path, industry stakeholders must invest in responsible gambling initiatives, robust security measures, and proactive engagement with regulators to ensure compliance with evolving legal frameworks. Overall, the online casino market is poised for continued expansion in the coming years, as long as operators and regulators work together to create a safe and responsible gaming ecosystem.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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