The event tickets market of the eServices market refers to the online sale and distribution of tickets for various events such as sporting events, music concerts, and cinema showings. The use of digital platforms for ticket sales has made it easier for consumers to purchase tickets from the comfort of their own homes and on the go. The event ticketing market has benefited from the growth of the internet and the increasing use of digital devices, as it provides consumers with a quick and convenient way to secure their event tickets. The market continues to grow as consumers seek more efficient and convenient ways to purchase event tickets.
Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Online sale of tickets for sporting and music events as well as cinema tickets
Prerequisite is an online checkout process
Paid reservations and digital tickets that can be scanned via QR codes
Tickets for museums, theatres, cabarets or comedy clubs
Offline purchased tickets at the point-of-sale or event location
The Event Ticket market already has high adoption rates, and we expect a further shift to mobile ticket purchasing via ticketing apps on smartphones or IoT devices. The strongly consolidated market is dominated by a few key players like Ticketmaster, Eventbrite, CTS Eventim or Damai, and large online providers frequently combine primary and secondary ticket marketplaces in order to increase their inventory. Potential growth stoppers are widespread sale of fake and duplicate tickets as well as secondary ticket price speculation, but blockchain technology could offer a solution to the fraud issue in the near future.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.