Online Learning Platforms - Asia

  • Asia
  • The projected revenue for the Online Learning Platforms market in Asia is expected to reach €44.75bn by 2023.
  • This market is expected to experience an annual growth rate of 2.03% (CAGR 2023-2028), resulting in a projected market volume of €49.47bn by 2028.
  • By 2028, the number of users in the Online Learning Platforms market is expected to reach 0.7bn users.
  • In 2023, the user penetration in this market is projected to be 11.6%, and it is expected to increase to 14.0% by 2028.
  • The average revenue per user (ARPU) is estimated to be €85.01.
  • When compared globally, in China is expected to generate the highest revenue in the Online Learning Platforms market, with €38,340.00m in 2023.
  • Furthermore, in China is projected to have the highest user penetration rate in this market, with a rate of 21.7%.
  • In Asia, the online learning platform market is thriving, with China leading the way in terms of user adoption and growth.

Key regions: Germany, Brazil, Japan, South Korea, India

Comparación de regiones

Analyst Opinion

The online learning platforms market is currently facing several major trends and issues. Firstly, the COVID-19 pandemic has accelerated the adoption of online learning, leading to a significant increase in demand for online learning platforms. Secondly, there is a growing trend towards personalized and adaptive learning, with online learning platforms incorporating AI and machine learning technologies to offer customized learning experiences. Thirdly, there is a growing competition among online learning platforms, leading to an increase in the number of players in the market.The effects of these trends are seen in the numbers, with the global online learning platforms market expected to reach $325 billion by 2025, growing at a compound annual growth rate of approximately 7%. Additionally, the number of users on online learning platforms has increased significantly in the past year, as individuals seek more flexible and accessible education options.Going forward, the online learning platforms segment is expected to continue its growth trajectory, driven by the increasing demand for remote and flexible learning options, as well as advancements in technology that allow for more personalized and engaging learning experiences. However, the industry may also face challenges such as ensuring the quality and accuracy of the content on the platform and addressing the digital divide and unequal access to technology and internet connectivity. Nevertheless, the overall outlook for the online learning platforms segment remains positive, with strong growth potential in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
Espere, por favor


¿Alguna duda? Estaremos encantados de atenderte.
Statista Locations
Contacto Marta Campillo
Marta Campillo
Senior Account Manager

Lu - vi, 9:30 - 17:00 h (CET)

Contacto Meredith Alda
Meredith Alda
Sales Manager– Contacto (Estados Unidos)

Lu - vi, 9:00 - 18:00 h (EST)

Contacto Yolanda Mega
Yolanda Mega
Operations Manager– Contacto (Asia)

Lu - vi, 9:00 - 17:00 h (SGT)

Contacto Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contacto (Asia)

Lu - vi, 10:00 - 18:00 h (JST)

Contacto Lodovica Biagi
Lodovica Biagi
Director of Operations– Contacto (Europa)

Lu - vi, 9:30 - 17:00 h (GMT)

Contacto Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contacto (América Latina)

Lu - vi, 9:00am-6:00pm (EST)