Online Dating - Asia

  • Asia
  • The Online Dating market in Asia is expected to witness significant growth in the coming years.
  • According to projections, the revenue is forecasted to reach €582,200,000.00 by 2023.
  • This growth is fueled by an estimated annual growth rate (CAGR 2023-2028) of 4.49%, resulting in a projected market volume of €725,200,000.00 by 2028.
  • In terms of user base, the Online Dating market is expected to attract a considerable number of users in Asia.
  • By 2028, the number of users is projected to reach 192.6m users.
  • This indicates a steady increase in user penetration, which is estimated to be 3.6% in 2023 and is expected to reach 4.1% by 2028.
  • When it comes to revenue per user, the average revenue per user (ARPU) is anticipated to amount to €3.56 in Asia.
  • This figure represents the average amount of revenue generated per user in the Online Dating market.
  • In terms of global comparison, in the United States is expected to generate the highest revenue in the Online Dating market.
  • In 2023, the revenue in the United States is projected to reach €1,238.00m.
  • Moreover, the user penetration rate in the Online Dating market is highest in the United States, with a projected rate of 17.6%.
  • The Online Dating market in Asia holds promising prospects, with significant revenue growth, a steadily increasing user base, and a competitive average revenue per user.
  • As the market continues to evolve, it is expected to present ample opportunities for companies operating in the Online Dating market sector.
  • In China, online dating is booming as young professionals seek convenient ways to meet potential partners amidst their busy lifestyles.

Key regions: United States, China, Japan, Europe, Germany

Comparación de regiones

Analyst Opinion

Online Dating is the category with the highest amount of available services and the highest amount of users. Several mobile dating apps have taken off in this segment in the past few years, but few are actually making any significant revenues. Freemium is the most common business model, with some enticing basic services offered for free along with an upsell to more advanced, paid subscriptions. Tinder is a good example for a household name and exceptional good business model. With its swiping feature it became the top-grossing non-game app for the first time in years. Asia and South America are promising regions for the near future.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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