Online University Education - Asia

  • Asia
  • The Online University Education market in Asia is projected to witness a substantial growth in revenue, reaching a staggering €9.36bn by 2023.
  • This growth is anticipated to continue at an annual rate of 9.94% from 2023 to 2028, resulting in a projected market volume of €15.03bn by the end of 2028.
  • As for the number of users, it is expected to reach 20.0m users by 2028.
  • In 2023, the user penetration rate is estimated to be 0.2% and is projected to increase to 0.4% by 2028.
  • The average revenue per user (ARPU) in the Online University Education market is anticipated to be €0.83k.
  • In a global comparison, in the United States is expected to generate the highest revenue in the Online University Education market, with an estimated €64.53bn in 2023.
  • Additionally, in the United States is projected to have the highest user penetration rate at 2.0%.
  • In Asia, online university education is witnessing a significant surge in popularity, particularly in countries like China and India.

Key regions: Germany, China, United States, South Korea, Europe

Comparación de regiones

Analyst Opinion

The Online University Education market is currently facing several major trends and issues. Firstly, the COVID-19 pandemic has accelerated the adoption of online education, leading to a significant increase in the number of students enrolled in online university courses. Secondly, there is growing competition among universities to offer online degrees and courses, leading to an increase in the number of universities offering online education options. Thirdly, there is a growing demand for more flexible and accessible education options, leading to an increase in the popularity of online university education.The effects of these trends are seen in the numbers, with the global online university education market expected to reach $350 billion by 2025, growing at a compound annual growth rate of approximately 10%. Additionally, the number of students enrolled in online university courses has increased significantly in the past year, with many universities reporting a significant increase in their online course offerings and enrollment.Going forward, the online university education segment is expected to continue its growth trajectory, driven by the increasing demand for remote and flexible learning options, as well as advancements in technology that allow for more personalized and engaging learning experiences. However, the industry may also face challenges such as ensuring the quality and accreditation of online courses, and addressing the digital divide and unequal access to technology and internet connectivity. Nevertheless, the overall outlook for the online university education segment remains positive, with strong growth potential in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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