Online Gambling - United States

United States

Revenue in the Online Gambling market is projected to reach €15.17bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 16.66%, resulting in a projected market volume of €28.10bn by 2027.
The Online Sports Betting market has a projected market volume of €7.16bn in 2023.
In global comparison, most revenue will be generated in the United States (€15,170.00m in 2023).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to €313.30 in 2023.
In the Online Gambling market, the number of users is expected to amount to 76.0m users by 2027.
User penetration in the Online Gambling market will be at 14.4% in 2023.

Key regions: United States, Asia, Japan, Germany, South Korea

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Comparación de regiones

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Analyst Opinion

The online gambling market has experienced significant growth in recent years due to the increasing popularity of internet-based betting and gaming activities. With advancements in technology and the widespread availability of high-speed internet, more and more people are turning to online gambling as a form of entertainment. This trend is expected to continue, particularly as the COVID-19 pandemic has caused a surge in online gambling as people have been spending more time at home.

While the online gambling market presents significant growth opportunities, it also faces several challenges, particularly in terms of regulatory oversight. Due to the nature of online gambling, it can be difficult to enforce regulations, particularly when it comes to ensuring that customers are of legal age and are not engaging in fraudulent activities. Moreover, there are concerns regarding problem gambling and the potential for addiction, which may lead to increased scrutiny and regulation.

Overall, while the online gambling market presents significant opportunities for growth, it is essential that regulatory frameworks are established to ensure that customers are protected, and the industry operates in a responsible and transparent manner. Companies operating in this space need to be vigilant in complying with local laws and regulations and implementing measures to prevent problem gambling and other related issues.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.