Online Learning Platforms - United States

  • United States
  • Revenue in the Online Learning Platforms market is projected to reach €2.98bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.44%, resulting in a projected market volume of €4.12bn by 2028.
  • In the Online Learning Platforms market, the number of users is expected to amount to 60.3m users by 2028.
  • User penetration will be 13.1% in 2024 and is expected to hit 17.4% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €66.98.
  • In global comparison, most revenue will be generated in China (€37,110.00m in 2024).
  • With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

Comparación de regiones

Analyst Opinion

The Online Learning Platforms market in United States is experiencing significant growth and development.

Customer preferences:
Customers in the United States are increasingly turning to online learning platforms as a convenient and flexible way to acquire new skills and knowledge. The demand for online learning is driven by the desire for lifelong learning, professional development, and the need to stay competitive in the job market. Online learning platforms offer a wide range of courses and programs, allowing individuals to learn at their own pace and from anywhere. The convenience of accessing educational content on smartphones and tablets has also contributed to the popularity of online learning platforms among customers.

Trends in the market:
One of the major trends in the online learning platforms market in the United States is the increasing adoption of interactive and immersive learning experiences. Online platforms are incorporating virtual reality (VR) and augmented reality (AR) technologies to create engaging and realistic learning environments. These technologies enable learners to actively participate in simulated scenarios, enhancing their understanding and retention of the material. Another trend is the rise of microlearning, which involves delivering educational content in short, bite-sized modules. This format appeals to busy individuals who prefer to learn in small increments and have limited time available.

Local special circumstances:
The United States has a highly developed education system and a strong emphasis on continuous learning. The country has a large population of working professionals who are seeking to upgrade their skills and knowledge. Additionally, the United States is home to many prestigious universities and educational institutions, which have started offering online courses and programs to cater to the growing demand for online education. The presence of these institutions gives the online learning platforms market in the United States a competitive advantage in terms of credibility and quality of content.

Underlying macroeconomic factors:
The growth of the online learning platforms market in the United States is also influenced by macroeconomic factors. The increasing cost of traditional education, such as tuition fees and living expenses, has made online learning a more affordable alternative for many individuals. The flexibility of online learning also allows individuals to continue working while pursuing their education, making it a cost-effective option. Furthermore, the COVID-19 pandemic has accelerated the adoption of online learning platforms as schools and universities shifted to remote learning. This sudden shift has increased awareness and acceptance of online learning among students and professionals, further fueling the growth of the market. In conclusion, the Online Learning Platforms market in United States is experiencing rapid growth due to customer preferences for convenient and flexible learning options, the adoption of interactive and immersive learning experiences, and the availability of prestigious educational institutions offering online courses. The underlying macroeconomic factors, such as the rising cost of traditional education and the impact of the COVID-19 pandemic, have also contributed to the growth of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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