Market Insights Consumer Food Bread & Cereal Products

Bread - Italy

Italy

Revenue in the Bread market amounts to €10.64bn in 2024. The market is expected to grow annually by 2.67% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€74bn in 2024).
In relation to total population figures, per person revenues of €181.20 are generated in 2024.
In the Bread market, volume is expected to amount to 2.79bn kg by 2029. The Bread market is expected to show a volume growth of 0.4% in 2025.
The average volume per person in the Bread market is expected to amount to 46.7kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

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Analyst Opinion

The Bread market in Italy is facing a negligible growth rate, impacted by factors such as changing consumer preferences, increasing competition, and emerging health concerns. Despite convenience and availability, the market struggles to keep up with other segments in the Food industry.

Customer preferences: Consumer preferences in the Bread Market of the Bread & Cereal Products Market within The Food market in Italy are shifting towards healthier and more sustainable options. This is reflected in the increasing demand for artisanal and organic bread, as well as gluten-free and plant-based alternatives. Additionally, there is a growing interest in locally sourced ingredients and traditional bread-making techniques, highlighting a return to more traditional and authentic food choices. This trend is driven by a growing awareness of health and sustainability, as well as a desire for cultural connection and support for local businesses.

Trends in the market: In Italy, the Bread Market within the Bread & Cereal Products Market is seeing a rise in demand for artisanal and organic breads, as consumers prioritize quality and health. This trend is expected to continue, with a focus on sustainability and locally sourced ingredients. This has prompted industry players to invest in new production methods and expand their product offerings. Additionally, there is a growing trend of online bread delivery services, catering to the convenience needs of busy consumers. These trends reflect a shift towards more conscious and convenient consumption habits, and industry stakeholders must adapt to stay competitive.

Local special circumstances: In Italy, the Bread Market is heavily influenced by the country's strong cultural ties to food and the importance placed on traditional bread-making techniques. This has led to a market dominated by artisanal and locally-sourced bread, with a strong focus on quality and authenticity. Additionally, government regulations on the production and labeling of bread have further shaped the market, ensuring high standards and protecting traditional bread varieties. The country's diverse geography also plays a role, with different regions producing unique types of bread, adding to the rich and varied offerings in the market.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Italy is influenced by various macroeconomic factors. These include the overall economic climate, consumer purchasing power, government policies, and global economic trends. Italy's economy has been steadily recovering from the global financial crisis, with a growth rate of 1.5% in 2019. This has positively impacted consumer confidence and spending, leading to an increase in demand for bread and cereal products. Government policies such as subsidies for bread production and distribution also play a role in shaping the market. Additionally, with the rise of health-conscious consumers, there is a growing demand for healthier and more diverse bread options, driving innovation and competition in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.