Market Insights Consumer Food Spreads & Sweeteners

Spreads - Italy

Italy

Revenue in the Spreads market amounts to €403.10m in 2024. The market is expected to grow annually by 3.77% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€17,660m in 2024).
In relation to total population figures, per person revenues of €6.87 are generated in 2024.
In the Spreads market, volume is expected to amount to 73.27m kg by 2029. The Spreads market is expected to show a volume growth of 1.4% in 2025.
The average volume per person in the Spreads market is expected to amount to 1.2kg in 2024.

Key regions: Canada, Philippines, China, Spain, India

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Spreads Market in Italy is facing negligible growth, influenced by factors such as consumers' increasing health awareness and the convenience of online services. Sub-markets like Jams & Marmalades, Chocolate Spreads, and Peanut Butter contribute to this trend.

Customer preferences: As consumers become more health-conscious, there is a growing demand for healthier spreads and sweeteners in the Italian market. This trend is driven by factors such as the rising prevalence of chronic diseases and an increased awareness of the negative effects of excess sugar consumption. As a result, there has been a shift towards natural and organic spreads and sweeteners, with brands incorporating clean and natural ingredients to cater to this demand. Additionally, there is also a growing preference for low-calorie and low-sugar options, as consumers seek to maintain a healthy lifestyle without compromising on taste.

Trends in the market: In Italy, the Spreads & Sweeteners Market within The Food market is experiencing a rise in demand for healthier alternatives to traditional spreads and sweeteners. This trend is driven by increasing consumer awareness about the negative health effects of excessive sugar and artificial ingredients. As a result, companies are innovating and introducing products made with natural and organic ingredients. Additionally, there is a growing trend of personalized nutrition, with companies offering customized spreads and sweeteners tailored to individual dietary needs and preferences. This trend is expected to continue and could potentially disrupt the traditional market landscape, as well as create new opportunities for industry stakeholders.

Local special circumstances: In Italy, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's rich culinary culture and a strong preference for traditional, high-quality ingredients. This has led to a thriving market for artisanal spreads made with locally sourced ingredients, such as hazelnuts from Piedmont and almonds from Sicily. Additionally, strict regulations on food labeling and ingredient sourcing have shaped consumer preferences and purchasing behaviors, with a focus on natural and organic products. The market is also impacted by the country's strong coffee culture, with many spreads specifically designed to be paired with espresso or cappuccino.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market is heavily influenced by macroeconomic factors in Italy. The country's economic health, government policies, and global economic trends all play a significant role in shaping the performance of the market. Italy's stable economic growth, favorable regulatory environment, and strong investment in food industry infrastructure have contributed to the market's growth. Additionally, the increasing demand for healthier and more convenient food options among consumers, along with the growing popularity of international cuisines, is driving the demand for spreads and sweeteners in Italy's food market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.