Market Insights Consumer Food Vegetables

Processed & Frozen Vegetables - Italy

Italy

Revenue in the Processed & Frozen Vegetables market amounts to €8.60bn in 2024. The market is expected to grow annually by 3.43% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€53,900m in 2024).
In relation to total population figures, per person revenues of €146.40 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 4.12bn kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 1.2% in 2025.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 66.2kg in 2024.

Key regions: China, Canada, Russia, India, Japan

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Analyst Opinion

In Italy, the Processed & Frozen Vegetables Market within The Food market is experiencing slow growth due to factors such as changing consumer preferences, increasing competition, and low demand. Despite the negligible growth rate, the convenience and health benefits offered by frozen and processed vegetables continue to drive market demand.

Customer preferences: The rise of health-conscious consumers in Italy has led to a growing demand for processed and frozen vegetables, as they are perceived as convenient and healthy options. This trend is further fueled by the increasing popularity of plant-based diets and the need for quick and easy meal solutions. Additionally, the growing emphasis on sustainability and reducing food waste has also contributed to the popularity of frozen and processed vegetables, as they have a longer shelf life compared to fresh produce.

Trends in the market: In Italy, the Processed & Frozen Vegetables Market within The Food market is experiencing a significant trend towards healthier and more convenient options. With an increasing focus on health and wellness, consumers are seeking out frozen and processed vegetables that retain their nutritional value and are easy to prepare. This trend is expected to continue, with a growing demand for organic and plant-based options. For industry stakeholders, this presents an opportunity to innovate and develop new products that cater to this trend. However, it also poses challenges in terms of sourcing ingredients and ensuring sustainable practices. As the trend towards healthier and more convenient options continues, it will be important for industry players to stay ahead of the curve and adapt to changing consumer preferences.

Local special circumstances: In Italy, the Processed & Frozen Vegetables market is heavily influenced by the country's rich agricultural heritage and strong emphasis on locally sourced, high-quality produce. This has resulted in a strong demand for frozen vegetables that retain their nutritional value and taste. Additionally, strict regulations on food safety and labeling have shaped consumer preferences and purchasing decisions. Furthermore, the country's cultural emphasis on fresh, seasonal ingredients has led to a unique market for frozen vegetables that cater to traditional Italian cuisine.

Underlying macroeconomic factors: The Processed & Frozen Vegetables Market of the Vegetables Market within The Food market in Italy is significantly impacted by macroeconomic factors such as changing consumer preferences, trade policies, and overall economic stability. Italy's strong agricultural sector and export-oriented economy have contributed to the growth of the processed and frozen vegetables market. However, the recent economic downturn and rising unemployment rates have led to a decline in consumer spending, affecting the demand for processed and frozen vegetables. Additionally, changing dietary habits and increasing health consciousness among consumers have also influenced the market, leading to a shift towards healthier and more sustainable food options. The government's efforts to promote sustainable agriculture and reduce food waste are expected to further drive the growth of the processed and frozen vegetables market in Italy.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.