OTC Pharmaceuticals - Italy

  • Italy
  • Revenue in the OTC Pharmaceuticals market amounts to €4,444.00m in 2024. The market is expected to grow annually by 2.67% (CAGR 2024-2029).
  • The market's largest segment is the segment Other OTC Pharmaceuticals with a market volume of €1,409.00m in 2024.
  • In global comparison, most revenue is generated in the United States (€38,250m in 2024).
  • In relation to total population figures, per person revenues of €75.70 are generated in 2024.
  • In the OTC Pharmaceuticals market, 18.3% of total revenue will be generated through online sales by 2024.

Key regions: Worldwide, India, Philippines, United States, Europe

Comparación de regiones

Analyst Opinion

The OTC Pharmaceuticals market in Italy is experiencing significant growth due to various customer preferences, market trends, and local special circumstances. Customer preferences in Italy have shifted towards self-care and convenience, leading to an increased demand for over-the-counter (OTC) pharmaceutical products.

Consumers are becoming more proactive in managing their health and are seeking accessible and affordable solutions. This trend is driven by the growing awareness of preventive healthcare and the desire to avoid unnecessary doctor visits. As a result, there is a rising preference for OTC medications that can be easily purchased without a prescription.

Trends in the market also contribute to the growth of the OTC Pharmaceuticals market in Italy. One notable trend is the increasing availability and variety of OTC products. Pharmacies and drugstores are expanding their OTC product offerings to cater to the growing demand.

This includes a wide range of medications for common ailments such as cold and flu, allergies, and pain relief. Additionally, there is a growing trend towards natural and herbal remedies, as consumers seek alternative options to traditional pharmaceuticals. Local special circumstances in Italy further support the development of the OTC Pharmaceuticals market.

The country has a well-established healthcare system with a strong emphasis on self-medication. Italians have a long-standing tradition of relying on self-care remedies and herbal medicines, which aligns with the OTC market. Furthermore, Italy has a high number of pharmacies per capita, providing easy access to OTC products for consumers.

Underlying macroeconomic factors also play a role in the growth of the OTC Pharmaceuticals market in Italy. The country's aging population and increasing life expectancy contribute to the demand for OTC medications, as older individuals often require ongoing self-care. Additionally, the rising healthcare costs and pressure on public healthcare systems encourage individuals to seek cost-effective solutions through OTC products.

In conclusion, the OTC Pharmaceuticals market in Italy is experiencing growth due to customer preferences for self-care and convenience, market trends towards expanded product offerings, local special circumstances that support self-medication, and underlying macroeconomic factors such as an aging population and rising healthcare costs.


Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.

Visión general

  • Revenue
  • Key Players
  • Analyst Opinion
  • Demographics
  • Sales Channels
  • Global Comparison
  • Methodology
  • Key Market Indicators
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