Furniture - Italy

  • Italy
  • In 2024, the Furniture market in Italy is projected to generate a revenue of €15.01bn.
  • It is anticipated that the market will experience an annual growth rate of 1.01% (CAGR 2024-2029).
  • The largest segment within the Furniture market is the Living Room Furniture segment, which is expected to have a market volume of €3.17bn in 2024.
  • When compared globally, in the United States generates the highest revenue in the Furniture market, amounting to €244bn in 2024.
  • When considering the population of Italy, the per person revenue in the Furniture market is estimated to be €255.80 in 2024.
  • Italy's furniture market is renowned for its exquisite craftsmanship and timeless designs, attracting customers seeking quality and elegance.

Key regions: Worldwide, United States, China, India, Germany

Comparación de regiones

Analyst Opinion

The Furniture market in Italy has been experiencing significant growth in recent years, driven by various factors including changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
in the Furniture market in Italy have been evolving, with a growing demand for stylish and modern furniture. Italian consumers are increasingly looking for furniture that not only serves a functional purpose but also adds aesthetic value to their homes. This trend is reflected in the rising popularity of contemporary furniture designs, which combine sleek lines, minimalist aesthetics, and innovative materials. Additionally, there is a growing emphasis on sustainability and eco-friendly furniture options, with consumers seeking products made from recycled materials or produced using environmentally friendly manufacturing processes. Trends in the Furniture market in Italy include the rise of e-commerce and online furniture retailers. The convenience and accessibility of online shopping have made it a preferred choice for many consumers, allowing them to browse and purchase furniture from the comfort of their homes. Online retailers also offer a wider range of products, competitive pricing, and convenient delivery options, further driving the growth of this channel. Another trend is the increasing popularity of multifunctional furniture, which caters to the needs of smaller living spaces and urban dwellers. Furniture that can serve multiple purposes, such as storage beds or extendable dining tables, is in high demand.

Local special circumstances:
in Italy, such as the country's rich history and cultural heritage in furniture craftsmanship, contribute to the growth of the market. Italian furniture has long been renowned for its quality, craftsmanship, and timeless design. This reputation attracts both domestic and international consumers, who appreciate the artisanal techniques and attention to detail that Italian furniture offers. Additionally, italy's strong tradition of family-owned furniture businesses and small-scale manufacturers contributes to the diversity and uniqueness of the market.

Underlying macroeconomic factors:
also play a role in the development of the Furniture market in Italy. Economic stability and disposable income levels influence consumer spending on furniture. As the economy improves and consumer confidence grows, people are more willing to invest in furniture purchases. Additionally, favorable interest rates and government incentives for home renovations or purchases can stimulate demand in the market. Conversely, economic downturns or uncertainty can lead to a decrease in consumer spending on furniture. In conclusion, the Furniture market in Italy is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for stylish and modern furniture, the rise of e-commerce, the popularity of multifunctional furniture, italy's rich furniture heritage, and economic stability all contribute to the positive development of the market.


Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Visión general

  • Revenue
  • Key Players
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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