Beauty & Personal Care - Italy

Italy

In Italy, the revenue generated in the Beauty & Personal Care market in 2024 amounts to €11.22bn.
It is projected to experience an annual growth rate of 1.22% (CAGR 2024-2029).
The largest segment in this market is Personal Care, which has a market volume of €4.88bn in 2024.
When comparing in Italy to other countries globally, in the United States generates the highest revenue in the Beauty & Personal Care market, amounting to €93bn in 2024.
Taking into account the total population figures, in 2024, each person in Italy generates €191.10 in revenue in the Beauty & Personal Care market.
Furthermore, it is projected that by 2024, online sales will contribute to 49.5% of the total revenue in the Beauty & Personal Care market in Italy.
Italian consumers are increasingly prioritizing natural and organic beauty products, reflecting a growing awareness and concern for sustainability and health.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.