Market Insights Consumer Beauty & Personal Care Personal Care

Oral Care - Italy

Italy

In Italy, the revenue generated in the Oral Care market is projected to reach €1.30bn by 2024.
This market segment is expected to grow annually by 1.20% (CAGR 2024-2029).
When comparing this to other countries globally, in the United States leads in terms of revenue, generating €9,343m in 2024.
In Italy, the per capita revenue in the Oral Care market is estimated to be €22.15 in 2024.
Italy's oral care market is experiencing a surge in demand for natural and organic toothpaste products.

Key regions: Indonesia, United States, United Arab Emirates, Worldwide, Canada

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Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.