Market Insights Consumer Beauty & Personal Care

Fragrances - Italy

Italy

In 2024, the Fragrances market in Italy is projected to generate a revenue of €1.24bn.
It is expected to witness a compound annual growth rate (CAGR) of 1.19% between 2024 and 2028.
Comparatively, in the United States leads the global market with a revenue of €8,218m in 2024.
In terms of per capita income, each individual in Italy is estimated to contribute €21.16 to the Fragrances market in 2024.
Furthermore, Non-Luxury are predicted to account for 63% of the total sales in the Fragrances market by 2024.
Italy is known for its rich history in perfumery, and the fragrance market continues to thrive with a focus on luxury and artisanal scents.

Key regions: South Korea, Worldwide, United Kingdom, Malaysia, United Arab Emirates

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Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.