Market Insights Consumer Food Bread & Cereal Products

Pasta - Italy

Italy

Revenue in the Pasta market amounts to €5.13bn in 2024. The market is expected to grow annually by 3.59% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,960m in 2024).
In relation to total population figures, per person revenues of €87.37 are generated in 2024.
In the Pasta market, volume is expected to amount to 2.60bn kg by 2029. The Pasta market is expected to show a volume growth of 1.4% in 2025.
The average volume per person in the Pasta market is expected to amount to 41.4kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

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Analyst Opinion

The Pasta market in Italy is facing negligible growth, influenced by factors such as low consumer awareness, limited online presence and competition from other food products. Despite this, the market is expected to witness steady growth due to the growing demand for convenient and healthy food options.

Customer preferences: The Pasta Market in Italy is seeing a rise in demand for healthier and more sustainable options, as consumers become more health-conscious and environmentally aware. This has led to a surge in the availability of organic, whole grain, and gluten-free options in the market. Additionally, the growing trend of flexitarianism and plant-based diets has also influenced consumer preferences, with a significant increase in the consumption of plant-based pasta varieties.

Trends in the market: In Italy, the Pasta Market within the Bread & Cereal Products Market is experiencing a surge in demand for gluten-free and plant-based options. This trend is driven by an increasing focus on health and wellness, as well as dietary restrictions and preferences. As a result, major players in the industry are expanding their product lines to cater to these changing consumer needs. Additionally, there is a growing trend of using online platforms to purchase pasta, with e-commerce sales expected to continue to rise in the coming years. This shift towards digital channels presents opportunities for industry stakeholders to reach a wider customer base and improve their overall market share and profitability.

Local special circumstances: In Italy, the Pasta Market within the Bread & Cereal Products Market is heavily influenced by cultural factors. Pasta is a staple food in Italian cuisine and is deeply ingrained in the country's culinary traditions. This has resulted in a high demand for quality pasta products, driving innovation and competition within the market. Additionally, the country's geographical location and access to fresh ingredients contribute to the production of authentic and diverse pasta offerings. Government regulations also play a role in maintaining the integrity of traditional pasta-making methods, further differentiating the Italian market from others.

Underlying macroeconomic factors: The Pasta Market in Italy within the Bread & Cereal Products Market is heavily influenced by macroeconomic factors such as consumer spending, trade policies, and agricultural production. Italy's strong culinary culture and high consumer demand for pasta products drive market growth. Additionally, favorable trade policies and government support for the agricultural sector contribute to the country's robust production of pasta, making it a major exporter. However, the recent economic downturn and declining consumer purchasing power have challenged market growth, creating opportunities for cost-effective and innovative pasta products to gain market share.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.