Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Italy

Italy

Revenue in the Breakfast Cereals market amounts to €1.03bn in 2024. The market is expected to grow annually by 3.61% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,890m in 2024).
In relation to total population figures, per person revenues of €17.54 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 168.10m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 1.7% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 2.7kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

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Analyst Opinion

The Breakfast Cereals Market in Italy has seen minimal growth due to factors such as changing consumer preferences and economic downturn. Despite this, the Bread & Cereal Products Market within The Food market remains stable.

Customer preferences: In Italy, the Breakfast Cereals Market is experiencing a rise in demand for healthier and more sustainable options. This can be attributed to the growing health-consciousness among consumers, coupled with an increasing focus on environmentally-friendly products. As a result, there has been a shift towards plant-based and organic cereals, as well as packaging innovations aimed at reducing waste and promoting recyclability. This trend is expected to continue as consumers prioritize their own health and the well-being of the planet.

Trends in the market: In Italy, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options as consumers become more health conscious. This has led to an increase in demand for gluten-free, organic, and whole grain breakfast cereals. Additionally, there is a growing trend of using social media and influencer marketing to promote breakfast cereals, targeting younger demographics. This trend is expected to continue as consumers prioritize convenience and seek out nutritious breakfast options. As a result, industry stakeholders must adapt to these trends and invest in product development and marketing strategies to remain competitive in the market.

Local special circumstances: In Italy, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong breakfast culture. Italians traditionally opt for a light breakfast, making cereal a popular choice. Additionally, the country's strict food regulations and emphasis on quality and authenticity have resulted in a wide range of locally produced and artisanal cereal options. This, coupled with the rising health consciousness among consumers, has led to a growing demand for organic and whole grain cereals in the market. Moreover, the growing trend of on-the-go breakfast options has also contributed to the popularity of single-serve and portable cereal products in Italy.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Italy is greatly impacted by macroeconomic factors, including global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Italy's strong economy and stable fiscal policies have contributed to the market's growth, while global economic trends and investments in healthcare infrastructure have also played a role. Additionally, the increasing prevalence of chronic diseases and the aging population in Italy are driving the demand for breakfast cereals as a convenient and nutritious breakfast option. As a result, the market is expected to continue its steady growth in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.