Market Insights Consumer Food Dairy Products & Eggs

Milk Substitutes - Italy

Italy

Revenue in the Milk Substitutes market amounts to €0.39bn in 2024. The market is expected to grow annually by 8.26% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€9,212m in 2024).
In relation to total population figures, per person revenues of €6.68 are generated in 2024.
In the Milk Substitutes market, volume is expected to amount to 219.80m kg by 2029. The Milk Substitutes market is expected to show a volume growth of 6.6% in 2025.
The average volume per person in the Milk Substitutes market is expected to amount to 2.8kg in 2024.

Key regions: India, Canada, China, United States, Russia

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Analyst Opinion

The Milk Substitutes Market in Italy is experiencing minimal growth, influenced by factors such as consumer preference for traditional dairy products, strict regulations on food labeling, and limited awareness of milk substitutes.

Customer preferences: Amidst growing concerns over the environmental impact of dairy farming, consumers in Italy are increasingly turning towards plant-based milk substitutes. This trend is driven by a shift towards healthier and more sustainable dietary choices, as well as a rise in veganism and lactose intolerance. As a result, there has been a surge in demand for products made from alternatives such as almond, soy, and oat milk. Furthermore, the rise of flexitarianism, where consumers reduce their meat and dairy consumption, is also contributing to the growth of the milk substitutes market in the country.

Trends in the market: In Italy, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards plant-based alternatives, driven by the increasing demand for vegan and lactose-free options. This trend is expected to continue as consumers become more health-conscious and environmentally aware. Industry stakeholders are responding by launching new products and expanding their distribution channels to meet the growing demand. This trend also has implications for traditional dairy producers, who may need to adapt their offerings to stay competitive in the market.

Local special circumstances: In Italy, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's strong cultural preference for dairy products. However, the market has also been impacted by the growing trend of veganism and lactose intolerance, leading to an increase in demand for plant-based milk substitutes. Additionally, strict regulations on food labeling and quality control have shaped consumer behavior and market competition.

Underlying macroeconomic factors: The Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market in Italy is influenced by various macroeconomic factors. The country's economic health, fiscal policies, and global economic trends all play a significant role in shaping the demand and supply of milk substitutes. Additionally, the growing health consciousness and the trend towards plant-based diets are driving the demand for non-dairy alternatives, resulting in the growth of the milk substitutes market. Furthermore, government initiatives to promote sustainable and healthy food choices are also contributing to the market's growth. The increasing prevalence of lactose intolerance and dairy allergies among the population is also a major factor driving the demand for milk substitutes.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.